In honor of Tyshawn Jones’s debut shoe, adidas tapped Bill Strobeck to direct his new commercial. The pairing is fitting considering they’ve been together since literally the beginning of Tyshawn’s assent to international superstardom. While we’re tempted to say that the journey is now complete, this is really only the begin of Tyshawn’s reign as king of New York and beyond. Who knows where he’ll take it next.