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Here’s the Story of One of the Most Controversial Sneakers Ever Made

The Bootleg Nikes that Got Banned by Big Tobacco

It’s not hard to tell that Ari Saal Forman grew up skateboarding. His 2006 Menthol 10s sneakers, which mashed up Newport and Nike design elements, are the physical embodiment of something that you would of seen in Big Brother during the magazine’s heyday. Hovering in a lane between fine art and a high-end product, the Menthol 10s are a masterpiece that combine social commentary on consumerism and public safety all in one sleekly packaged Air Force 1 knockoff. Needless to say, the shoe was shut down quickly. 12 years after the release, Forman sits down with Vice to tell his story. It’s one of the greatest to emerge from sneaker culture.