Do you remember any good concepts that got shot down?
Not really ad concepts but there was definitely some product that got shot down.
Like what?
I don’t know if I should even say… Sorry, Jim.
Real did a board graphic that was based on the logo of a well-known motorcycle organization. I don’t know how they found out about it but next thing we knew, some of those dudes showed up at Deluxe.
“Who did this? We have everyone’s information. We want every one of these boards.”
So there was a scramble to gather up all of these boards. Getting distributors and shops to send them back. But we did. And one of the owners at the time, he loaded them all onto a flatbed truck and went to their clubhouse to drop it off.
“Here you go. We are very sorry. Here are the boards and a flatbed truck you can have.”
Read the entire interview here.