The Berrics founders Eric Koston and Steve Berra are now 100% back in control of their company.
Established in 2007, The Berrics was a portmanteau of the founders’ names — Berra and Eric.
Back in 2018, Hypebeast acquired the majority stake in The Berrics. Hypebeast is a Hongkong listed company founded by Kevin Ma in 2005. It started out as a sneaker blog and became an online magazine covering fashion, culture, and other topics and also ventured into retail among other businesses.
But after five years, it appears that the partnership didn’t go that well. In their statement, Berra and Koston said they had little control over their company.
Contrary to popular belief, it’s been almost 5 years since we’ve effectively had any influence over what we created, how it was run, what we made and what it stood for. Five years forced to the sidelines, largely silent, being told what we can and cannot do… or else suffer the consequences. Suffice to say, it was painful watching and experiencing some of the things that transpired.
The two also mentioned that The Berrics website, social, content, and e-commerce will all undergo changes. They also thanked everyone who supported the company through the years.