Good Work episode 2 features Alphonzo Rawls and his #EVERYBODYSKATES and Savalé Footwear brands.
Alphonzo talks about how his past time of photoshopping images of celebrities skateboarding and sharing them on social media turned into a full-fledged business.
#EVERYBODYSKATES brand sells shirts, hoodies, hats, boards, and accessories.
He also had been involved in designing shoes for international footwear brands.
After 25 years of working with other companies, he decided to launch his own luxury footwear brand, Savalé.
Alf was also a pro-skater back in the day.
He started skating when he was 10 and turned pro when he was just 16 years old.
He thinks that skateboarding has somehow helped him be successful in business.
“Skateboarding, it’s for the most part, a really inconsistent sport, which means you definitely have to have some patience and some perseverance…It’s allowed me to think outside the box and apply that ‘out of the box’ thinking to run my business”
Redbull’s Good Work Series features skater-owned and skater-operated businesses.
You can watch the first episode here or on the Red Bull Skateboarding YouTube Channel.