Fucking Awesome created a paradigm shift in skateboarding in a way that nothing else had for 20 years prior. The only thing that comes to mind that is comparable is the rise of World Industries in the early ‘90s. Jason Dill is arguable the most influential person in our culture right now as a result of his reimagining of what a skateboard company should look like in the modern era. He talks about how it all started, and how it all evolved, in the latest episode of Hypebeast’s “Diaries” series. He also shows that FA Flatground Entertainment is not just an Instagram moniker. Dill’s bag of tricks is looking on point in front of his shop.