Skateboarding and hip hop had a crossover moment yesterday when Tony Hawk unveiled his partnership with Liquid Death on a limited-edition deck featuring paint infused with Hawk’s blood. The project got a lot more interesting when Lil Nas X took the opportunity to call out popular culture on its lack of outrage, which is in sharp contrast to the reaction that he got from his blood-infused Nike Air Max. This bit of unintended marketing genius had the internet going nuts. And the deck subsequently sold out within 24 hours.
now that tony hawk has released skateboards with his blood painted on them, and there was no public outrage, are y’all ready to admit y’all were never actually upset over the blood in the shoes? and maybe u were mad for some other reason?
— nope 👶🏾 (@LilNasX) August 25, 2021