Lil Nas X Isn’t Happy About Tony Hawk’s Blood-Infused Deck

Skateboarding and hip hop had a crossover moment yesterday when Tony Hawk unveiled his partnership with Liquid Death on a limited-edition deck featuring paint infused with Hawk’s blood. The project got a lot more interesting when Lil Nas X took the opportunity to call out popular culture on its lack of outrage, which is in sharp contrast to the reaction that he got from his blood-infused Nike Air Max. This bit of unintended marketing genius had the internet going nuts. And the deck subsequently sold out within 24 hours.

,