Since skateboarding’s intersection with high fashion was one of the many topics covered in Alex Olson’s Mission Statement episode; we’d be remiss not to mention this recent instance of the phenomena. What’s most interesting about Neiman Marcus’ collaboration with PAPER is that it attempts to explain the gratuitous use of skateboarding by numerous fashion houses around the world.
Over the past decade, skate culture has infiltrated the world of luxury fashion, as young rebels demanded — and made a serious case for — designer looks with an edge. Since then, many brands have taken the anti-fashion styles of skate culture and reimagined them.
Neiman Marcus brings to life a campaign that merges the spirit of work-meets-play in collaboration with PAPER, positioning some of their luxury labels through a fresh, subversive lens. From casual Fendi prints, to elegant Armani blazers, this shoppable photoshoot showcases Neiman Marcus’ spring 2019 collection in a new light.
Have a look at this latest example of cultural appropriation featuring Boo Johnson, Ben Nordberg, and Olan Prenatt above.