It was hard to predict Primitive’s trajectory when it launched five years ago. What it’s evolved into has likely surprised just about everyone, including P-Rod. The...
Diego Najera leaving the camp isn’t stopping the Primitive juggernaut from moving forward. Paul Rodriguez and company just made another serious power move in the team...
In honor of its tenth anniversary, Nike SB produced a short documentary on the development of Stefan Janoski’s signature shoe. Janoski, Kevin Imamura, Paul Rodriguez, and...
From skating the Hollywood High rail alongside a dirt bike to casually ripping Leticia Bufoni’s miniramp in the middle of Felipe Gustavo’s birthday party, Nyjah Huston’s...
Following up on the announcement of its skate-inspired AJ1s, Jordan Brand has released a commercial featuring Paul Rodriguez, Cyrus Bennett, Vincent Touzery, Theotis Beasely, and various...
Nike SB put together an all-star representation of its team for “Double Technical.” Paul Rodriguez, Kyron Davis, Eric Koston, JB Gillet, and Vincent Touzery hit Paris...
2018 marks the 13-year anniversary of the release of the original Diamond Supply Co. Tiffany Dunk. The shoe will go down in history as one of...
Tiago Lemos is one of the most sought-after pros in the industry. He has the ability to jump on ledges that are taller than those that...
Episode 4 of Complex’s Sole Origins travels to Los Angeles to take a look at how sneaker culture evolved in the city. Skateboarding, particularly Nike SB’s...
Franky Villani’s talent as a skateboarder is undeniable. It was only a matter of time before he was promoted to Primitive’s professional ranks. His moment has...