Wale isn’t joining the growing list of rapper skaters anytime soon. But he is acutely aware of skateboarding’s impact on popular culture as evidenced by his...
Primitive continues to sprinkle the web with premium edits. Its latest is Tre Williams’s introduction video. This six-minute release features clips from the entire team, including...
Primitive unveiled its latest 2pac collection with a video featuring Tiago Lemos. This is not the first Primitive and the estate of Tupac Shakur collaboration. In...
German pro skateboarder Jost Arens made it his mission to travel all of Germany’s 16 states in only 16 days to film at least one trick...
The Primitive team continues to grow with the addition of Kyonouske Yamashita. If you’re unfamiliar, you can get better acquainted with his skating here. Then, read...
With the Tokyo Games airing this month, Nike SB takes a timely look at contests’ progression over the past four decades. Rodriguez, Koston, Mountain, and Steamer...
Primitive’s upcoming collab with Corona isn’t super exciting in and of itself. Given its previous projects, it was only a matter of time before beer got...
It wasn’t the full part that we were anticipating, but the few lines from P-Rod at the end of this edit have us anticipating what he’ll...
Primitive’s Encore was one of the best videos to be released last year. The brand is known for impeccable skating, and production value that is second...
The Primitive dynasty conquers foreign lands in this 10 minute recap of its 2019 European tour. In terms of content and delivery, it doesn’t get any...