The Stella Artois chalice is easily the most recognizable glass at any bar, and definitely adds a touch of class to the act of knocking down a few pints. Palace once again elevates the game with clever wordplay via its upcoming collab with the Belgium purveyor of pilsner. The release date and price have yet to be released, but this is clearly a collector’s item in the making.
UPDATE 02.16.21: Palace unveiled the full range of apparel and accessories attached to this project this morning along with the above commercial. And yes, there is an a run of canned beer being produced. Everything drops this Friday.