Mike Carroll, Rick Howard, Jeron Wilson, Paul Rodriguez, and Eric Koston reminisce about their experience filming “Yeah Right!” for Girl Skateboards in this video by ABD...
Ryan Sheckler and renowned figures in skateboarding and sports explore the significance of skate videos and the relentless dedication needed to create a groundbreaking video part...
Paul Rodriguez gave tips and tricks on how to execute the 360 flip in his latest YouTube video. The Primitive Skateboard founder also recently launched a...
In celebration of his 20 years of skateboarding this month, Paul Rodriguez treated his fans with a mini-documentary of his life and career on his YouTube...
After almost a year of battles, newcomer and influencer Jamie Griffin emerged as champion in the Battle of the Berrics 12, beating more seasoned skateboarders in...
Dylan Jaeb is Primitive Skate’s newest rider. This was announced last week by pro skater and Primitive Skate founder/owner Paul Rodriguez. Here’s what P-Rod says about...
Out of 64 original participants, we’re now down to the final four for the championship round of the Battle of the Berrics 12. Former BATB Champions...
The hype is real. In the most anticipated bracket in the game, icons Nyjah Huston and Paul Rodriguez duke it out in Round 1 of Battle...
When the history books are written a couple of decades from now, Paul Rodriguez may end up having skateboarding’s most illustrious career. He’s already had 10...
The lineage of iconic Nike commercials dates back to Spike Lee and Jordan in the ’80s. Virgil Abloh adds another brick to the wall with the...