MedMen’s new cannabis commercial hit the internet yesterday. The Spike Jonze-directed short is the first-ever marijuana commercial to appear on U.S. television. MedMen is a grow operation that lobbies for cannabis as a consumer product. Its large-scale “The New Normal” campaign will be launching with segments on TV networks, print and radio ads, as well as advertisements in movie theaters in California, Nevada, and Michigan. Jonze is also developing a short documentary with Molly Schio that expands on the themes in this initial offering. Have a look at cannabis’s first foray into the commercial mainstream above.