Primitive & NB# Collaborate on an NM212 Colorway
Primitive and New Balance Numeric have several riders in common, including arguably the best skater in the world currently....
Primitive
Primitive Focuses on Global Expansion in ‘CALL WAITING’
Primitive’s new 10-minute effort focuses on Sweden’s David Jakinda and Germany’s Patrick Zentgraf. Clips from the entire team sprinkled...
UPDATE: Take a Behind-the-Scenes Look at Primitive’s ‘Encore’
Primitive’s Encore was one of the best videos to be released last year. The brand is known for impeccable...
Primitive Delivers a Flawless 2-Minute Trent McClung Edit
Trent McClung is in that untouchable category. He pound-for-pound possesses one of the cleanest styles in skateboarding currently, and...
Tiago Lemos Introduces Primitive’s New Collection
New Tiago Lemos footage alert: he just dropped a couple of minutes for Primitive’s LEGACY collection. As always, Tiago...
Roman Liviska Stars in Primitive’s Latest Masterpiece
Following up on Giovanni Vianna’s part from a couple of weeks ago, Primitive keeps it moving with Rome, a...
Giovanni Vianna Drops a Short-But-Sweet Part for Primitive
Considering how prolific the brand was in 2019, Primitive has been relatively quiet since the release of Encore this...
UPDATE: Bastien Salabanzi Parts Ways With Primitive
In 2015, Paul Rodriguez gave Bastien Salabanzi’s professional career new life through welcoming him to the Primitive team. Not...
