Tony Hawk sells out again 20 years later through signing a new endorsement deal with Bagel Bites. But there’s a bit more to it this time. The snack company has created a “Rad Dads Squad” campaign complete with a hashtag, products, and a chance to win a meet and greet with the Birdman. You can read the official rules here. Hawk acknowledges that he’s stirring the pot in the above promotional spot. But, at the end of the day, you can’t knock the hustle; especially when it spans two decades.