Vice Live host Zack Fox went to South by Southwest last week in the pursuit of “drip” and “clout.” The result was the birth, and subsequent death, of his rap alter ego known as Breastmilk Alabama. Fox gets some help from Mikey Alfred (who has literally been everywhere lately), and some locals (shout out to the random kid with the tre flip) along the way to achieving his dream of performing live. This is definitely one of the funniest pranks that we’ve seen in a long time.