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How Antwuan Dixon’s Marketing Played Into His Lifestyle Choices

Antwuan Dixon has one of skateboarding’s most infamous stories. His meteoric rise to fame at 16 after Baker 3 [2005] will never be forgotten. The decent that followed was almost just as quick. Twuan’s post-debut years were punctuated with well-documented bouts with drugs, alcohol, and jail. Now sober after his latest stint in rehab, Antwuan has been focussing on skateboarding again. His recent Instagram clips show shades of the old Twuan, and have been receiving collective heart-eye emojis from skateboarding on a whole.

For its latest episode, Antwuan sits down for an hour-and-a-half long interview with The Nine Club in which he weigh in on his past. At the 13:23 mark, Twuan talks about how his early marketing played into the lifestyle that lead to his troubles.

The whole time I’m on Deathwish, every board graphic was glorifying the fact that I’m the wild kid. [I had the] Get Out off Jail Free [board], my first one [pro model] was handcuffs behind my back. [It was] this, that, and the other. [It  was] building the brand at that time. But at the same time, I thought, “Cool, this is how it’s supposed to be.” But you catch a little time or whatever, and the whole script flips… It was like, “Damn, it was all good just a week ago.”

Dixon goes on to ponder his choices, and how things could have been different as the interview progresses. This is certainly a must-watch for any Antwuan Dixon fan.



‘Good Work’ Episode 2 Now Playing on Redbull Skateboarding Channel

Alphonzo talks about how his past time of photoshopping images of celebrities skateboarding and sharing them on social media turned into a full-fledged business in this episode of “Good Work”.

Good Work episode 2 features Alphonzo Rawls and his #EVERYBODYSKATES and Savalé Footwear brands.

Alphonzo talks about how his past time of photoshopping images of celebrities skateboarding and sharing them on social media turned into a full-fledged business.

#EVERYBODYSKATES brand sells shirts, hoodies, hats, boards, and accessories.

He also had been involved in designing shoes for international footwear brands.

After 25 years of working with other companies, he decided to launch his own luxury footwear brand, Savalé.


Alf was also a pro-skater back in the day.

He started skating when he was 10 and turned pro when he was just 16 years old.

He thinks that skateboarding has somehow helped him be successful in business.

“Skateboarding, it’s for the most part, a really inconsistent sport, which means you definitely have to have some patience and some perseverance…It’s allowed me to think outside the box and apply that ‘out of the box’ thinking to run my business”

Redbull’s Good Work Series features skater-owned and skater-operated businesses.

You can watch the first episode here or on the Red Bull Skateboarding YouTube Channel.

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‘My War: Gabriel Summers’ Now Playing at Thrasher Magazine

Watch “Gabbers” Gabriel Summers as he narrates how the story behind the “Damn It All” part where he got a broken collarbone while trying to conquer a massive kink handrail.

I will think about that forever because that’s something that’s like, took me so hard, and it’s so hard to accomplish and that I actually did it.

The gnarly goofy-footed Australian Skater has been a member of the Zero team since 2019.

Watch the “Damn It All” Zero part below.

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Skate Tales Season 2 is Coming

Skate Tales Season 2 is coming on Red Bull TV starting April 20.

Madars Apse’s documentary series takes us through skateboarding underground to share life experiences and ask more skateboarding mavericks to find out what skateboarding means to them.

You can also watch the series on Red Bull Skateboarding YouTube Channel on these dates:

  • Ep 1 – April 20th
  • Ep 2 – May 5th
  • Ep 3 – May 19th
  • Ep 4 – June 2nd
  • Ep 5 – June 16th
  • Ep 6 – June 30th

You can watch all the season 1 episodes here.

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