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INTERVIEWS

How Antwuan Dixon’s Marketing Played Into His Lifestyle Choices

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Antwuan Dixon has one of skateboarding’s most infamous stories. His meteoric rise to fame at 16 after Baker 3 [2005] will never be forgotten. The decent that followed was almost just as quick. Twuan’s post-debut years were punctuated with well-documented bouts with drugs, alcohol, and jail. Now sober after his latest stint in rehab, Antwuan has been focussing on skateboarding again. His recent Instagram clips show shades of the old Twuan, and have been receiving collective heart-eye emojis from skateboarding on a whole.

For its latest episode, Antwuan sits down for an hour-and-a-half long interview with The Nine Club in which he weigh in on his past. At the 13:23 mark, Twuan talks about how his early marketing played into the lifestyle that lead to his troubles.

The whole time I’m on Deathwish, every board graphic was glorifying the fact that I’m the wild kid. [I had the] Get Out off Jail Free [board], my first one [pro model] was handcuffs behind my back. [It was] this, that, and the other. [It  was] building the brand at that time. But at the same time, I thought, “Cool, this is how it’s supposed to be.” But you catch a little time or whatever, and the whole script flips… It was like, “Damn, it was all good just a week ago.”

Dixon goes on to ponder his choices, and how things could have been different as the interview progresses. This is certainly a must-watch for any Antwuan Dixon fan.

INTERVIEWS

Justin Sommer Featured in Santa Cruz’s True Grit

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Follow the journey of German skateboarding prodigy Justin Sommer in this episode of True Grit, a docu-series produced by Santa Cruz Skateboards.

Born to young parents, he was practically raised in the streets of Berlin where he got introduced to skateboarding. Justin learned the ropes from his older friends.

He also fell into wayward life when he was younger. But with the help of his genuine friends, he was able to steer in the right direction and has now made a successful career in skateboarding.

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INTERVIEWS

Kelly Bird Opens Up in Latest The Nine Club Episode

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Nike SB Global Brand Manager Kelly Bird opens up about growing up in Houston, getting into skateboarding, becoming a pro, and eventually transitioning to the industry side of skateboarding.

Before he became the global brand manager of Nike SB, Kelly worked for DC Shoes and Lakai Footwear.

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INTERVIEWS

Catch Up with Mariah Duran in the Latest Nine Club Episode

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Pro skater Mariah Duran has always been into sports as a young kid, she revealed in the latest episode of The Nine Club.

The goofy-footed skater from Albuquerque, New Mexico got introduced to skateboarding when she was around 10. Initially, she would borrow his brother’s board, but her mom eventually bought her a board.

She was also into softball when she was younger and basketball when she was in high school. Later on, she shifted her focus to skateboarding.

Mariah won the USA Skateboarding National Championships Womens Street in 2019, and 2021. She placed 4th in the most recent competition.

She is also a two-time X Games gold medalist for Women’s Street Skateboarding.

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