DC Shoes just released its Zero Hour collection this morning. It features royal blue and magenta colorways of the Legacy 98 Slim, Vandium SE, and E. Tribeka LE, as well as an array of new apparel. The campaign includes imagery that celebrates New York’s nightlife, and all that it has to offer with the pastel color palette of neon signs clearly reflected in the shoes.
AN ELECTRIFED PALETTE OF NIGHT BECOMES A GLOWING HORIZON OF POTENTIAL. OF FRESH IDEAS. OF VIBRANT ENERGY. MEMORIES OF PREVIOUS HOURS BRING VISION TO THOSE AHEAD. THEY SNAP AND POP. THEY FLASH AND EXPLODE. SPILLING LIGHT ACROSS MIRRORED STREETS. WITH MIND EXPANDING CLARITY THAT JUMPS FROM ANALOG TO DIGITAL AND BACK AGAIN. DARKNESS SURRENDERS TO SATURATED COLOR. THE SOUNDS OF THE STREET BEGIN TO HUM. THE BEAT SETS IN. YOU FEEL IT. AND A NEW DAY BREAKS THAT’S YOURS FOR THE TAKING.
The Zero Hour collection is available now for prices ranging from $22 to $100 via DC’s online store.