Isle and Nike SB just dropped a new Jacob Harris edit this morning featuring Casper Brooker, Chris Jones, and Nick Jensen. It feels a lot like the the brand’s 2015 Vase video, which is one of the mid ‘10s releases that should stand the test of time for decades to come. Jensen talks about Vase, and how he came up with the Isle x Nike SB Blazer Mid design, in an interview that was published earlier this week to coincide with the shoe’s debut.
Vase still holds up as a skate video that really went beyond what a traditional skate video can be. Do you feel that approach is part of Isle’s attitude as a brand? Why is that important to you and to skating at large?
Good question, thanks, I don’t know how conscious it was. We just wanted to make a video and have some unique art direction. I think we like to surprise people with interesting ideas, but we’re not competitive in that way. The main thing is to be experimental and open-minded, and this worked out nicely from the feedback we got.
But actually, I don’t think boundary-breaking is the right mindset. For me, the skate videos that I like these days create a spirit that looks fun and something you want to be a part of, as well as good skating.
Watch the edit above. You can cop the Isle x Nike SB Blazer Mid today at most skate shops.
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“I was asking Casper Brooker and Chris Jones which Nike shoe they liked best and we all agreed on the all-black Blazer Mid, then we spent a while throwing ideas around…I visited my friend a couple of doors down from my studio and we discussed the shoe. He had a bit of canvas lying around and we thought, ‘What about just putting that straight on the shoe?’ It looked wicked.” — @nick__jensen on designing the @isleskateboards Blazer Mid. Continue reading our interview with Nick at NikeSB.com. The Blazer Mid by Isle Skateboards is available exclusively in skate shops Saturday, April 4. Check with your local SB retailer for launch details.⠀ ⠀ #nikesb | ? @samuelashley