UPDATE: How the Dunk Became a Staple in Skate Culture

UPDATE 12.19.20: Episode 6 delves into the Dunk as a unifier, and explores how it has helped spark social justice initiatives in disenfranchised neighborhoods through bringing people together.

UPDATE 12.11.20: Episode 5 explores how the Dunk became one of the most sought collectables in sneaker culture.

UPDATE 11.22.20: Episode 4 is all about the collabs, and how little projects with key shops helped birth the sneakerhead phenomena.

UPDATE 11.07.20: In Episode 3, Nike delves deeper into the SB Dunk’s legacy by examining how skate shops and the original team helped define its position in the culture. Take a trip down memory lane below.

UPDATE 10.23.20: Episode 2 tells the story of how the Dunk, and subsequently the Nike SB program, became a staple in skateboarding.

The Nike Dunk is arguably the most iconic sneaker of all time. It enjoys a crossover appeal in various subcultures, which puts it in a class all of its own. Nike is celebrating the silhouette’s heritage in The Story of Dunk—a six-part documentary series that will feature Elissa Steamer, Eric Koston, Paul Rodriguez, and many more. Watch the debut episode above.


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