PRODUCTS

Primitive Celebrates Turning 5 With Gold Pack & Tiago Lemos Footage

It was hard to predict Primitive’s trajectory when it launched five years ago. What it’s evolved into has likely surprised just about everyone, including P-Rod. The team speaks for itself; and the brand seems to have turned most of the early naysayers into fans at this point.

In honor of its five-year anniversary, Primitive dropped the Gold Pack, and this commercial featuring Paul Rodriguez and Tiago Lemos. We’re highly committed to posting any and all footage that surfaces of Tiago. That said, check his latest above.

CULTURE

Red Bull Announces Terminal Take Over Winner

The Rukus crew from Louisiana got the nod from the skateboarding fans for this year’s Red Bull’s Terminal Take Over skate and video competition.

The Terminal Take Over transformed the Old MSY Airport in New Orleans into a massive skatepark and invited top skaters plus eight skate shop crews from seven states for the ultimate skate jam.

The skate teams filmed themselves shredding the abandoned airport for two days and submitted a two-minute video compilation of their gnarliest runs after two weeks. Red Bull posted the videos on their website and asked fans to vote for their favorite.

Watch all the other entries on Red Bull’s website.

News

Shecks Starts his Skateboard Company, Sandlot Times

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Pro skateboarder Ryan Sheckler has made his biggest move yet.

He started his skateboard brand called Sandlot Times named after his Training Facility, Sandlot.

The brand dropped the limited edition signed “maiden voyage” boards last week and they’re already sold out!

Aside from decks, they also sell hoodies, shirts, bandanas, and hats.

Visit Sandlot Times to browse their products and catch the latest about the company.

INTERVIEWS

‘Good Work’ Episode 2 Now Playing on Redbull Skateboarding Channel

Alphonzo talks about how his past time of photoshopping images of celebrities skateboarding and sharing them on social media turned into a full-fledged business in this episode of “Good Work”.

Good Work episode 2 features Alphonzo Rawls and his #EVERYBODYSKATES and Savalé Footwear brands.

Alphonzo talks about how his past time of photoshopping images of celebrities skateboarding and sharing them on social media turned into a full-fledged business.

#EVERYBODYSKATES brand sells shirts, hoodies, hats, boards, and accessories.

He also had been involved in designing shoes for international footwear brands.

After 25 years of working with other companies, he decided to launch his own luxury footwear brand, Savalé.

Alf was also a pro-skater back in the day.

He started skating when he was 10 and turned pro when he was just 16 years old.

He thinks that skateboarding has somehow helped him be successful in business.

“Skateboarding, it’s for the most part, a really inconsistent sport, which means you definitely have to have some patience and some perseverance…It’s allowed me to think outside the box and apply that ‘out of the box’ thinking to run my business”

Redbull’s Good Work Series features skater-owned and skater-operated businesses.

You can watch the first episode here or on the Red Bull Skateboarding YouTube Channel.