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UPDATE: Watch Shane O’Neill’s Video Part for His Debut Nike SB Shoe

After 15 years of hard work, it looks like Shane O’Neill is getting his first signature shoe from Nike SB. The April founder took to Instagram this evening to give a first look at the design. No word on an official release date; but we’re imaging that these will hit shops in the first few months of 2020. We’ll update as more details become available. For now, have a look at Shane’s announcement below.

UPDATE 02.12.20: Shane’s new part debuted this morning via Nike SB’s YouTube channel. We’ve updated this post accordingly.

UPDATE 01.31.20: With his debut shoe set to release tomorrow, Shane breaks down the technical details of the design in this new interview posted on the Nike SB website this afternoon along with the above introductory animation. We’ll update again when the video part drops.


The process started by identifying everything I believe is needed in a skate shoe. From the bottom of the sole to the height of the heel and every little detail in between. Once we’d figured out exactly what was going in the shoe for skating we then worked on the overall look and feel of the shoe. – Shane O’Neill

UPDATE 01.28.20: Shane O’Neill just announced that his shoe will be releasing on February 1 with a video part following soon after. Have a look at the below post for a preview of all four of the debut colors.

UPDATE 01.15.20: Shane’s most recent Instagram post reveals his upcoming shoe in black, and also mentions that a video part will accompany the release. We’ll continue to monitor this story as it unfolds.



‘Good Work’ Episode 2 Now Playing on Redbull Skateboarding Channel

Alphonzo talks about how his past time of photoshopping images of celebrities skateboarding and sharing them on social media turned into a full-fledged business in this episode of “Good Work”.

Good Work episode 2 features Alphonzo Rawls and his #EVERYBODYSKATES and Savalé Footwear brands.

Alphonzo talks about how his past time of photoshopping images of celebrities skateboarding and sharing them on social media turned into a full-fledged business.

#EVERYBODYSKATES brand sells shirts, hoodies, hats, boards, and accessories.

He also had been involved in designing shoes for international footwear brands.

After 25 years of working with other companies, he decided to launch his own luxury footwear brand, Savalé.


Alf was also a pro-skater back in the day.

He started skating when he was 10 and turned pro when he was just 16 years old.

He thinks that skateboarding has somehow helped him be successful in business.

“Skateboarding, it’s for the most part, a really inconsistent sport, which means you definitely have to have some patience and some perseverance…It’s allowed me to think outside the box and apply that ‘out of the box’ thinking to run my business”

Redbull’s Good Work Series features skater-owned and skater-operated businesses.

You can watch the first episode here or on the Red Bull Skateboarding YouTube Channel.

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‘My War: Gabriel Summers’ Now Playing at Thrasher Magazine

Watch “Gabbers” Gabriel Summers as he narrates how the story behind the “Damn It All” part where he got a broken collarbone while trying to conquer a massive kink handrail.

I will think about that forever because that’s something that’s like, took me so hard, and it’s so hard to accomplish and that I actually did it.

The gnarly goofy-footed Australian Skater has been a member of the Zero team since 2019.

Watch the “Damn It All” Zero part below.

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Skate Tales Season 2 is Coming

Skate Tales Season 2 is coming on Red Bull TV starting April 20.

Madars Apse’s documentary series takes us through skateboarding underground to share life experiences and ask more skateboarding mavericks to find out what skateboarding means to them.

You can also watch the series on Red Bull Skateboarding YouTube Channel on these dates:

  • Ep 1 – April 20th
  • Ep 2 – May 5th
  • Ep 3 – May 19th
  • Ep 4 – June 2nd
  • Ep 5 – June 16th
  • Ep 6 – June 30th

You can watch all the season 1 episodes here.

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