After earning a silver medal in Tokyo on an April board, the company made it official last night via announcing that Rayssa Leal is on the...
April just unveiled Yuto’s new part, and it’s a face melter. The Japanese prodigy delivers a plethora of NBDs with style and grace, and even gets...
Ish has been on a tear for the past couple of years. With a recently-vacated slot on the April pro roster, Shane made a solid choice...
We were’t anticipating anything new from April in these final months of 2020. So this concise six-minute street montage is a pleasant surprise. Shane, Yuto, and...
After teasing their new skatepark back in March, Shane, Yuto, and the rest of the April crew put it on full display in this new edit....
Get ready for more indoor park content. Shane O’Neill took to Instagram tonight to unveil April’s new HQ. Complete with a very clean looking skatepark, a...
Diego Najera took to Instagram this evening to announced that he no longer rides for Primitive. Considering the house that P-Rod built is one of skateboarding’s top...
You probably thought that Yuto Horigome was already pro based on the number of pro contests that he’s won over the past couple of years. But...
It’s been just under a year since Shane O’Neill left Primitive to start his own board venture. He’s officially unveiling his new brand via a video...