It’s been just under a year since Shane O’Neill left Primitive to start his own board venture. He’s officially unveiling his new brand via a video that will be releasing on Thrasher on Wednesday. And, according to his latest Instagram post, the boards will be available that day as well. While there have been tons of rumors and speculation floating around for the past 11 months about the company’s name and team list, we’ll wait until Wednesday to update with all of the details once things are revealed. This will undoubtedly shake things up a bit.
Update 05.15.19: Shane O’Neill’s April skateboards just dropped its eight minute debut video via Thrasher. The team consists of Shane, Yuto Horigome, Yosef Ratleff, Ronnie Kessner, Noah Nayef, Nathan Jackson, Ish Cepeda, Kai Kishi, and Johnny Tang. The boards are also online now; and its social media is live as well.