Rumors have been swirling around for over a year that Thrasher was launching a flagship store in San Francisco. But, for the most part, those in the know have been tight-lipped about skateboarding’s bible’s latest power moved. That changed yesterday when Tony Vitello officially unveiled his new project via Instagram. The location at 66 Sixth street is fitting in terms of address and location, a nod to Thrasher’s dark imagery on a block that is a little rough around the edges. This is certain to be a destination spot for skateboarders from around the world. Have a look at the official announcement and store preview below.