Considering the world has been waiting to see a TiagoNew Balance Numeric shoe since he was introduced on the team last November, the rollout for his NM1010 is strange to say the least. Without so much as an Instagram announcement, Lemos’s latest signature shoe is available via the New Balance website for $109.99. It looks to have taken some design cues from Axion’s Guy Mariano pro model, and appears to skate well based on the below post from last month. We can only assume that a more official announcement is forthcoming. Hopefully it will include new footage.
UPDATE 08.10.20: That more official announcement with footage happened today. We’ve updated this post accordingly.
Brazilian skateboarder Tiago Lemos hit the streets of San Francisco, Oslo, New York, and his hometown São Paulo for his latest New Balance Numeric video part entitled “808”.
The “808” is also the latest signature model of Tiago for NB Numeric which was released in September last year.
Tiago became part of NB Numeric in 2019 after parting ways with DC Shoes. His first signature model for NB Numeric, named 1010 was unveiled in 2020.
This is not the first Primitive and the estate of Tupac Shakur collaboration. In commemoration of the late rapper’s birthday earlier this year, Primitive released its Tupac exclusive capsule collection last June. Primitive also has also released several 2pac products in the past.
Tupac Shakur was one of the most influential rappers. He was fatally shot in a drive-by shooting in 1996.
Paul “P-Rod” Rodriguez, one of the founders of Primitive talked about how 2pac influenced his life in the video below.