G-Shock & A$AP Ferg Collaborate on Limited-Edition Watch

Following up on his performance at G-Shock’s 35th anniversary last year, A$AP Ferg has reunited with the brand on a limited-edition watch that takes inspiration from a clear telephone design.

“When I sat down to design my G-SHOCK watch, I kept thinking about how watches work,” said A$AP Ferg in regards to the inspiration behind the timepiece. “It brought me back to a memory I didn’t realize I had: my Aunt Kim’s bedroom telephone. It was a transparent phone, where you can see all the inner workings and when it rang it lit up inside. That design was so beautiful to me. It had a bit of primary colors and touches of neon throughout. I wanted my watch to look the same way. Transparent with neon hits; clean and beautiful.”

Ferg’s G-Shock is available now for $150 at G-Shock retailers worldwide.

Image Via G-Shock