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Here’s the Story Behind the ‘90s-Themed Home Brew

You may remember Big Brauther—the home brew that pays homage to iconic graphics from skateboarding’s golden era—from one of our old posts. Cafe Creme Blog tracked down Axel Bourg to get the full story behind the project. It turns out that Axel an alumnus of Cliché and Link footwear, and still works as a designer in the snowboard industry. Here’s how the beer concept developed:

How did you get the idea to make some iconic board graphics on your beers bottles?

I started to skate in the ’80s. I have always been attracted by all the skateboard graphics. At the beginning, it was the Bones Brigade, Santa Cruz, etc… And later all the World Industries era, which was really the best period in term of skateboarding for me.

When I started to brew, I thought that the combo: beer + legendary skate graphics was a good one for old skateboarders.

The name BIG BRAUTHER is an homage to Big Brother skate mag. The first labels were a collage with plenty of classic skateboards graphics. Every bottle is dedicated to a skateboard legend. The first one I made was a Neil Blender IPA and a Hosoi Pale Ale.

Later, I tried to put only one graphic on the label like on the board. It was Dangerous Dune I think, with the taco. Then, I made all the labels in the same way.


Sometimes it’s hard to adapt the graphic on the label, but for the moment it work …

Read the full interview here.

Image via Big Brauther


‘Good Work’ Episode 2 Now Playing on Redbull Skateboarding Channel

Alphonzo talks about how his past time of photoshopping images of celebrities skateboarding and sharing them on social media turned into a full-fledged business in this episode of “Good Work”.

Good Work episode 2 features Alphonzo Rawls and his #EVERYBODYSKATES and Savalé Footwear brands.

Alphonzo talks about how his past time of photoshopping images of celebrities skateboarding and sharing them on social media turned into a full-fledged business.

#EVERYBODYSKATES brand sells shirts, hoodies, hats, boards, and accessories.

He also had been involved in designing shoes for international footwear brands.

After 25 years of working with other companies, he decided to launch his own luxury footwear brand, Savalé.


Alf was also a pro-skater back in the day.

He started skating when he was 10 and turned pro when he was just 16 years old.

He thinks that skateboarding has somehow helped him be successful in business.

“Skateboarding, it’s for the most part, a really inconsistent sport, which means you definitely have to have some patience and some perseverance…It’s allowed me to think outside the box and apply that ‘out of the box’ thinking to run my business”

Redbull’s Good Work Series features skater-owned and skater-operated businesses.

You can watch the first episode here or on the Red Bull Skateboarding YouTube Channel.

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‘My War: Gabriel Summers’ Now Playing at Thrasher Magazine

Watch “Gabbers” Gabriel Summers as he narrates how the story behind the “Damn It All” part where he got a broken collarbone while trying to conquer a massive kink handrail.

I will think about that forever because that’s something that’s like, took me so hard, and it’s so hard to accomplish and that I actually did it.

The gnarly goofy-footed Australian Skater has been a member of the Zero team since 2019.

Watch the “Damn It All” Zero part below.

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Skate Tales Season 2 is Coming

Skate Tales Season 2 is coming on Red Bull TV starting April 20.

Madars Apse’s documentary series takes us through skateboarding underground to share life experiences and ask more skateboarding mavericks to find out what skateboarding means to them.

You can also watch the series on Red Bull Skateboarding YouTube Channel on these dates:

  • Ep 1 – April 20th
  • Ep 2 – May 5th
  • Ep 3 – May 19th
  • Ep 4 – June 2nd
  • Ep 5 – June 16th
  • Ep 6 – June 30th

You can watch all the season 1 episodes here.

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