2018 marks the 13-year anniversary of the release of the original Diamond Supply Co. Tiffany Dunk. The shoe will go down in history as one of the most popular Nike SB releases of all time. And it was a huge part of the success that Diamond would ultimately achieve. In a recent interview with Sole Collector, Nick Tershay mentions that Diamond has a new SB project coming out at the end of the year. He just teased an image of a white Dunk with a velcro Tiffany swoosh, and signature Diamond shoelace on Instagram. This is certain to have sneakerheads going nuts.
UPDATE 10.8.18: The new Diamond Dunk is releasing in a few hours in Los Angeles. Nick Tershay provided a friendly reminder via the below commercial overnight. Good luck on getting your hands on a pair of these iconic sneakers.
UPDATE 11.7.18: The buildup to tomorrow’s 2018 Diamond Dunk release continues with this documentary on the original iteration of the shoe. With key voices including: Nick Tershay, Sam Smyth, Wale, Bun B, Eric Koston, Paul Rodriguez, and more, this piece shows exactly why the Diamond Dunk is such a historic shoe. Check it out below.
UPDATE 11.5.18: In another genius marketing move, Nick Tershay set up a hotline to announce the release of the next 2018 Diamond Dunk in Black. If you call it, a recording of Tershay informs you that it will be this Thursday from 9am to 5pm at 708 South Hill Street in Downtown Los Angeles. The shoes will be sold on a first come, first serve basis. This is the true definition of hotline bling.
UPDATE 10.30.18: Nick Tershay unveiled the third and final colorway of the new Diamond Dunk via Instagram this morning. Have a sneak peek at the Canary Diamond Dunk below.
UPDATE 10.24.18: Nick Tershay just posted a video showing more details of the black 2018 Nike SB Dunk. Have a look below.
UPDATE 9.22.18: Nick uploaded a second image showing the back of the shoe last night. Have a look at the additional details below.