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20 Years in, Nick Tershay Says Diamond Is Focused on the Present



Nick Tershay started Diamond Supply Co. in 1998 out of his apartment on Divisadero street in San Francisco. What started as hardware, griptape, and bearings slowly morphed into apparel. Being an alumnus of SF’s EMB Crew, and having influential friends like Mike Carroll and Stevie Williams rocking the gear, helped Tershay launch the brand into the spotlight in the pre-social media era. Then, in 2005, the Nike SB Diamond Dunk happened. The rest is history.

Today, Tershay is sitting on a small empire. Diamond just launched a European distribution, and is looking to open more retail stores in key cities. Unlike its contemporaries including Supreme and HUF, it’s still completely self-funded with no outside investors. Diamond’s success has inspired countless brands that have come after it. And it still sits as the archetype example of what is possible.

Tershay recently sat down with Women’s Wear Daily for an in-depth interview in which he answers the burning questions: “Where do you go from here?” For Tershay, the answer is not to worry about the future. Focus on the present instead.

For the future of Diamond, I’m just excited about creating stuff. It’s evolved over the years. I can’t wait to see what happens. I don’t really think that far ahead. I used to. I always used to be thinking future, future, future, future and just within the last couple years I started thinking right now, which is different for me because I’ve always been on this future thing my whole life. Now I’m finally living in the present.

For more on Tershay and Diamond, head over to WWD to read the entire piece.

Image Via Ronski


Justin Sommer Featured in Santa Cruz’s True Grit



Follow the journey of German skateboarding prodigy Justin Sommer in this episode of True Grit, a docu-series produced by Santa Cruz Skateboards.

Born to young parents, he was practically raised in the streets of Berlin where he got introduced to skateboarding. Justin learned the ropes from his older friends.

He also fell into wayward life when he was younger. But with the help of his genuine friends, he was able to steer in the right direction and has now made a successful career in skateboarding.

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Kelly Bird Opens Up in Latest The Nine Club Episode



Nike SB Global Brand Manager Kelly Bird opens up about growing up in Houston, getting into skateboarding, becoming a pro, and eventually transitioning to the industry side of skateboarding.

Before he became the global brand manager of Nike SB, Kelly worked for DC Shoes and Lakai Footwear.

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Catch Up with Mariah Duran in the Latest Nine Club Episode



Pro skater Mariah Duran has always been into sports as a young kid, she revealed in the latest episode of The Nine Club.

The goofy-footed skater from Albuquerque, New Mexico got introduced to skateboarding when she was around 10. Initially, she would borrow his brother’s board, but her mom eventually bought her a board.

She was also into softball when she was younger and basketball when she was in high school. Later on, she shifted her focus to skateboarding.

Mariah won the USA Skateboarding National Championships Womens Street in 2019, and 2021. She placed 4th in the most recent competition.

She is also a two-time X Games gold medalist for Women’s Street Skateboarding.

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