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INTERVIEWS

20 Years in, Nick Tershay Says Diamond Is Focused on the Present

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Nick Tershay started Diamond Supply Co. in 1998 out of his apartment on Divisadero street in San Francisco. What started as hardware, griptape, and bearings slowly morphed into apparel. Being an alumnus of SF’s EMB Crew, and having influential friends like Mike Carroll and Stevie Williams rocking the gear, helped Tershay launch the brand into the spotlight in the pre-social media era. Then, in 2005, the Nike SB Diamond Dunk happened. The rest is history.

Today, Tershay is sitting on a small empire. Diamond just launched a European distribution, and is looking to open more retail stores in key cities. Unlike its contemporaries including Supreme and HUF, it’s still completely self-funded with no outside investors. Diamond’s success has inspired countless brands that have come after it. And it still sits as the archetype example of what is possible.

Tershay recently sat down with Women’s Wear Daily for an in-depth interview in which he answers the burning questions: “Where do you go from here?” For Tershay, the answer is not to worry about the future. Focus on the present instead.

For the future of Diamond, I’m just excited about creating stuff. It’s evolved over the years. I can’t wait to see what happens. I don’t really think that far ahead. I used to. I always used to be thinking future, future, future, future and just within the last couple years I started thinking right now, which is different for me because I’ve always been on this future thing my whole life. Now I’m finally living in the present.

For more on Tershay and Diamond, head over to WWD to read the entire piece.

Image Via Ronski

INTERVIEWS

Pocket Skate Mag Features Daniel Ledermann in ‘Followed’

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Pocket Skate Mag crew went with Daniel Ledermann in his chosen home of Innsbruck, Austria in this episode of “Followed“.

They began their day with a short hike in the Alps and then visited his apartment before hitting the streets to watch Dani get clips both in front and behind the lens of his own setup.

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INTERVIEWS

How to Make it in Skateboarding? Your Fave Pros Got Some Answers

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Chris Joslin, Felipe Gustavo, Mariah Duran, Matt Berger, Ryan Decenzo, and Giovanni Vianna discuss the dominance of Brazilian skateboarders, the forces that drive progression, and more in “Unfiltered.”

“Unfiltered” is a debut content series that offers an unedited glimpse into the minds of the world’s most prominent action sports stars. This roundtable conversation covers a range of topics, including the sport’s evolution, how to handle competition nerves, the impact of social media, and much more.

The first collection features nine episodes, with additional episodes, athletes, and topics scheduled for release this fall. Every Friday, new episodes are released on the X Games YouTube channel.

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INTERVIEWS

‘Cold Call’ Presents Andy Anderson

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In this episode of Thrasher’s “Cold Call“, Andy Anderson explores Venice’s iconic spots channeling inspiration from legends Natas, TA, and Rodney before unleashing his own freestyle prowess.

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