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UPDATE: Fallen Footwear Is Back With Some Familiar Faces

Apparently, Fallen footwear is back. Despite saying it would be the “worst-case scenario” in a 2016 interview with Jenkem, Jamie Thomas sold the brand to Town Connection, an investment group with headquarters in Buenos Aires, roughly a year ago. What seemed like it would be a small South American reboot has proved to be a global launch complete with ambassadors including: Tommy Sandoval, Billy Marks, Zach Doelling, and three yet-to-be-named riders. The brand’s introductory offering consists of a few of its classics in a variety of colorways, which suggests that its aim is to remain true to its roots. Time will tell on how this new iteration of Fallen will be received in 2019. Follow it on Instagram for updates on how things progress.

UPDATE 02.13.19: Shop Eat Surf published an interview with Fallen’s new Owner, Ronnie Mazzei of Town Connection, and Head of Marketing Chad Foreman that gives a bit more information on what we can expect from the reboot.

Fallen has a huge fan/customer base and is still recognized worldwide. We will stay focused on creating the right product that people want to buy, wear and skate, and also always keep our promises and support the team 100%.

With all of the marketing efforts being managed and handled by Two Two4 Media, Fallen has already been able to reach way more previous customers and shops/retailers than expected.

We currently have distributors reaching out to us from all over the world and they just want Fallen back. Some will be sourced by local distribution partners, while others we will set up as a licensee or partnership. – Ronnie Mazzei

We will pick up right where we left off, but with added experience on what not to do, and a more focused and calculated approach to every decision made.


As I’ve certainly learned over the years, paying attention to the smallest detail is just as important as paying attention to the biggest ones.

Our plan is to reintroduce familiar models for all of the people that want what they remember, while also staying focused on evolving into something much bigger that we weren’t able to achieve the first go-around.Chad Foreman

Read the full interview here.

ImageS Via Fallen


‘Good Work’ Episode 2 Now Playing on Redbull Skateboarding Channel

Alphonzo talks about how his past time of photoshopping images of celebrities skateboarding and sharing them on social media turned into a full-fledged business in this episode of “Good Work”.

Good Work episode 2 features Alphonzo Rawls and his #EVERYBODYSKATES and Savalé Footwear brands.

Alphonzo talks about how his past time of photoshopping images of celebrities skateboarding and sharing them on social media turned into a full-fledged business.

#EVERYBODYSKATES brand sells shirts, hoodies, hats, boards, and accessories.

He also had been involved in designing shoes for international footwear brands.

After 25 years of working with other companies, he decided to launch his own luxury footwear brand, Savalé.


Alf was also a pro-skater back in the day.

He started skating when he was 10 and turned pro when he was just 16 years old.

He thinks that skateboarding has somehow helped him be successful in business.

“Skateboarding, it’s for the most part, a really inconsistent sport, which means you definitely have to have some patience and some perseverance…It’s allowed me to think outside the box and apply that ‘out of the box’ thinking to run my business”

Redbull’s Good Work Series features skater-owned and skater-operated businesses.

You can watch the first episode here or on the Red Bull Skateboarding YouTube Channel.

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DC Shoes Drops Andy Warhol Collection

DC Shoes just released its WARHOL X DC: COLLISIONS in honor of Andy Warhol, one of the most iconic artists of the 20th century.

In collaboration with The Andy Warhol Foundation, DC created four themed capsules under the collection namely: Strength and Fragility, Life and Death, Saint & Sinners, and War & Peace.

You can browse the collection here.

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Independent Trucks Welcomes Leticia Bufoni to their Team

Leticia Bufoni is Independent Trucks’ newest team rider. The six-time X Games gold medalist from Sao Paulo, Brazil began competing at the age of 14 (2007 X Games) and moved to the United State since.

She turned pro in 2017 with Plan B Skateboards. She competed in the 2020 Tokyo Olympics representing Brazil.

She was named one of the Most Powerful Women in International Sports by Forbes Magazine in 2018. She also made it to Forbes Brazil’s “Under 30” list.

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