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UPDATE: Fallen Footwear Is Back With Some Familiar Faces



Apparently, Fallen footwear is back. Despite saying it would be the “worst-case scenario” in a 2016 interview with Jenkem, Jamie Thomas sold the brand to Town Connection, an investment group with headquarters in Buenos Aires, roughly a year ago. What seemed like it would be a small South American reboot has proved to be a global launch complete with ambassadors including: Tommy Sandoval, Billy Marks, Zach Doelling, and three yet-to-be-named riders. The brand’s introductory offering consists of a few of its classics in a variety of colorways, which suggests that its aim is to remain true to its roots. Time will tell on how this new iteration of Fallen will be received in 2019. Follow it on Instagram for updates on how things progress.

UPDATE 02.13.19: Shop Eat Surf published an interview with Fallen’s new Owner, Ronnie Mazzei of Town Connection, and Head of Marketing Chad Foreman that gives a bit more information on what we can expect from the reboot.

Fallen has a huge fan/customer base and is still recognized worldwide. We will stay focused on creating the right product that people want to buy, wear and skate, and also always keep our promises and support the team 100%.

With all of the marketing efforts being managed and handled by Two Two4 Media, Fallen has already been able to reach way more previous customers and shops/retailers than expected.

We currently have distributors reaching out to us from all over the world and they just want Fallen back. Some will be sourced by local distribution partners, while others we will set up as a licensee or partnership. – Ronnie Mazzei

We will pick up right where we left off, but with added experience on what not to do, and a more focused and calculated approach to every decision made.

As I’ve certainly learned over the years, paying attention to the smallest detail is just as important as paying attention to the biggest ones.

Our plan is to reintroduce familiar models for all of the people that want what they remember, while also staying focused on evolving into something much bigger that we weren’t able to achieve the first go-around.Chad Foreman

Read the full interview here.

ImageS Via Fallen


Watch the DC x Venture Video



DC Shoes linked up with Venture and came up with their collection and this awesome video.

The video collab features Will Marshall, Jahmir Brown, John Shanahan, Kevin Bilyeu, Aleka Lang and Brian Panebianco

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Check Out Ryan Sheckler’s Latest Pro Shoe with Etnies



Ryan Sheckler’s Pro Shoe with Etnies named Estrella dropped last week. Estrella is touted to be a versatile shoe that you can use to train, skate, and chill.

Ryan’s been a pro skateboarder for more than two decades, and part of the Etnies team for 25 years.  His life’s work has focused on progression and through the years, he’s put a lot of time into footwear design with the Etnies team.  “I have lived my life in Etnies shoes.  Everything that I have done in my skate career has been in Etnies footwear,” said Sheckler. 

Estrella means star, and Ryan put the same star-shaped mandala he has tattooed on his leg on the 400 NBS rubber outsole.   

“I designed the Estrella to be versatile, I wanted to be able to work out in the shoe, skate in the shoe and hang out in the shoe.  Pretty much everything I do on a daily basis; I can do in this shoe,” said Sheckler.

Watch a day in the life of Ryan Sheckler while wearing his pair of all-around Estrella Etnies shoes.

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Sky Brown is TAG Heuer’s New Brand Ambassador



Professional skater Sky Brown is TAG Heuer’s newest brand ambassador.

Instagram will load in the frontend.

Brown has accomplished so much at a very young age. At 13 years old, she was the youngest British Olympics medalist, winning the bronze in the Women’s Skatepark event at the Tokyo Summer Olympics in 2021. She is also a two-time X Games gold medalist for Women’s Park.

Aside from Skateboarding, Brown is also into surfing. In past interviews, she has expressed her desire to compete in skating and surfing at the Paris 2024 Olympics.

She is also a co-founder of Monarch Project, a board company she runs with Leticia Bufoni.

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