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UPDATE: FUCT Wins Supreme Court Case Allowing It to Trademark Its Name



When Erik Brunetti and Natas Kaupas started FUCT clothing in 1991, they likely did not anticipate a case involving the brand would be heard by the Supreme Court. This unlikely scenario is happening in a little over a month when the highest court in the land will decide whether the brand name violates America’s decency laws when it comes to trademarks. The century-old provision requires the Patent and Trademark office to deny applications for words that are deemed “scandalous” or “immoral.”

Solicitor General Noel Francisco said in his court filing that Congress does not want the federal government to “affirmatively promote the use of graphic sexual images and vulgar terms by granting them the benefits of registration.”

The administration also said the trademark law does not violate the First Amendment because it is not a restriction on offensive ideas. Instead it its aimed at an offensive means of expressing whatever thought the company wishes to convey, government lawyers say.

In response, Brunetti argued that if the justices uphold the trademark restriction, “state and local governments could effectively block unpopular organizations advancing controversial causes” thought to be scandalous to at least a portion of the public.

The case will be heard on April 15 with a decision slated to be issued by the end of June. You can read more about it in this article published this morning by NBC News.

UPDATE 06.24.19: The highest court in the land has sided with Erik Brunetti, allowing him to trademark the name FUCT. This sets a new precedence for laws in the United States on trademarking profanity, and opens the door for Dill and AVE to properly register Fucking Awesome.

UPDATE 04.16.19: FUCT’s case was heard before the Supreme Court yesterday; and NPR has posted a nice recap on where things stand now. You can view some excerpts below.

“Go to eBay, and you’ll see a lot of counterfeits, or go to Amazon, and you’ll see lots of counterfeits,” he [Eric Brunetti] said, noting that the knockoffs are costing him real money.

If he could get his brand trademarked, he could go after the copycats and shut them down. The U.S. government Patent and Trademark Office, however, has consistently rejected his trademark application, contending that those letters, “FUCT,” violate the federal statute that bars trademark protection for “immoral,” “shocking,” “offensive” and “scandalous” words.

Justice Samuel Alito asked what would happen when “really dirty words” were at issue. How about “racial slurs”? asked Justice Stephen Breyer, adding those are more like “swear words,” as they are insults that sting and are remembered by those who are targeted.

“What I’m worried about,” said Breyer, is that if a racial slur is trademarked, it will appear as a product name “on every bus where it’s advertised” and on newsstands where children and others will see it.

A decision is expected by Summer. Head over to NPR to read the entire piece.

Images Via Fuct & J. Scott Applewhite/AP


Watch Unlock the Spot Albuquerque Highlights



Mariah Duran returns to her hometown in Albuquerque, NM to “unlock” the Civic Plaza for an open skate jam for local skaters. Watch the highlights below.

Mariah was stoked about opening the Civic Plaza to skating for the event as she narrated how they would get kicked out of the place when they were skating there before. She also talked about how the community shaped her into the skateboarder that she is.

The Unlock the Spot in Albuquerque featured cash-for tricks and an open skate jam for the local skaters.

This is the third stop of Unlock the Spot organized by Mtn Dew as part of their “Skateboarding is Unstoppable” campaign. The series of events takes place in Mtn Dew Athlete’s hometowns. Each event would give local skaters a chance to shred spots that are otherwise off-limits to skating.

The fourth Unlock the Spot will be this Sunday at Gilham Park in Kansas City, MO with Sean Malto.

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The first of the series kicked off last July 3 at Hula Lakeside, Burlington, Vermont with Chris Colbourn. The second one was at the Recreation Park in El Segundo, California with Theotis Beasly.

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Mtn Dew’s “Unlock the Spot” Next Stop is in Albuquerque, NM



Join Mariah Duran and Mtn Dew as they “unlock” the Civic Plaza for an open skate jam with local skaters on July 17 from 11 am to 3 pm. This is the third “Unlock the Spot” event organized by Mtn Dew.

Skate content creator Lamon Holt will also attend the event.

The Unlock the Spot events feature Mtn Dew’s skate team members returning to their hometowns. Together with the locals, they skate in spots in their town that are otherwise off-limits to skating. The series will culminate with the Summer Dew Tour in Des Moines, Iowa on July 29-30.

Watch the highlights of the recent Unlock the Spot in El Segundo, California with Theotis Beasley.

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Mtn Dew’s “Unlock the Spot” Coming to California



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The second of the five Mtn Dew’s “Unlock the Spot” is happening at the Recreation Park in El Segundo, California this Sunday, July 10. Mtn Dew Pro skater Theotis Beasly will grace the event.

“Unlock the Spot” is a series of events located in Mtn Dew athletes’ hometowns. Each event will give local skaters a chance to shred spots that are otherwise off-limits to skating.

The first of the series kicked off last July 3 at Hula Lakeside, Burlington, Vermont. Pro street skater Chris Colbourn returned to his hometown to skate with Lamont Holt, Anthony Ferraro, and Vermont locals inside the coworking campus.

The next two stops will be in Albuquerque, NM with Mariah Duran, and Kansas City, MO with Sean Malto.

The Mtn Dew’s Unlock the Spot series will culminate with the “Summer Dew Tour” in Des Moines, Iowa on July 29-30. The Dew Tour is one of the highly-anticipated skateboarding events attracting the best skaters from across the globe.

The two-day tour features street and park competitions. It will be free and open to the public.

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