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Geoff Rowley Explains the Concept Behind His Board Company

Geoff Rowley’s FreeDome brand hit select skate shops back in February. Outside of introducing the inaugural board via YouTube and Instagram, he’s done very little in the promotional department for his latest project. That changed today when Rowley explained why he started the company, and what he’s bringing to the table that other brands aren’t during his new interview with The Nine Club.

I haven’t had a board out in a few years, which is weird for me. I’ve been a pro skater since I was a kid. Not weird in an uncomfortable way. Just a different chapter in my life. So I just started to put out some boards right now for fun. I’ve had a few years to really evaluate the skate industry… I’ve been able to objectively step out of business, and just look at the act. It’s given me good perspective. I’m doing boards now. But I’m not going to say that I have a massive business plan that I’m going to roll out.

The way that a skateboard company acts is important to me. What it promotes is important to me. That’s what I’m focussed on. We just put one board out. It’s a custom shape. It’s a concave that’s never been in production that I’ve ridden on and off for a while… We just called up a bunch of skate shops in the U.S. that I like… The ones that wanted to take them took them. We didn’t force anything… [We’re] just doing it slow, and enjoying that creative process.

We have the first full collection of gear coming out shortly, and we’re going to move at the pace that I want. The product is important to me too. I want to do good board shapes. I hate all of the jacked-up lame board shapes that don’t serve any purpose.


Watch the entire episode above. The bit about FreeDome starts at 2:27:51.


‘Good Work’ Episode 2 Now Playing on Redbull Skateboarding Channel

Alphonzo talks about how his past time of photoshopping images of celebrities skateboarding and sharing them on social media turned into a full-fledged business in this episode of “Good Work”.

Good Work episode 2 features Alphonzo Rawls and his #EVERYBODYSKATES and Savalé Footwear brands.

Alphonzo talks about how his past time of photoshopping images of celebrities skateboarding and sharing them on social media turned into a full-fledged business.

#EVERYBODYSKATES brand sells shirts, hoodies, hats, boards, and accessories.

He also had been involved in designing shoes for international footwear brands.

After 25 years of working with other companies, he decided to launch his own luxury footwear brand, Savalé.


Alf was also a pro-skater back in the day.

He started skating when he was 10 and turned pro when he was just 16 years old.

He thinks that skateboarding has somehow helped him be successful in business.

“Skateboarding, it’s for the most part, a really inconsistent sport, which means you definitely have to have some patience and some perseverance…It’s allowed me to think outside the box and apply that ‘out of the box’ thinking to run my business”

Redbull’s Good Work Series features skater-owned and skater-operated businesses.

You can watch the first episode here or on the Red Bull Skateboarding YouTube Channel.

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‘My War: Gabriel Summers’ Now Playing at Thrasher Magazine

Watch “Gabbers” Gabriel Summers as he narrates how the story behind the “Damn It All” part where he got a broken collarbone while trying to conquer a massive kink handrail.

I will think about that forever because that’s something that’s like, took me so hard, and it’s so hard to accomplish and that I actually did it.

The gnarly goofy-footed Australian Skater has been a member of the Zero team since 2019.

Watch the “Damn It All” Zero part below.

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Skate Tales Season 2 is Coming

Skate Tales Season 2 is coming on Red Bull TV starting April 20.

Madars Apse’s documentary series takes us through skateboarding underground to share life experiences and ask more skateboarding mavericks to find out what skateboarding means to them.

You can also watch the series on Red Bull Skateboarding YouTube Channel on these dates:

  • Ep 1 – April 20th
  • Ep 2 – May 5th
  • Ep 3 – May 19th
  • Ep 4 – June 2nd
  • Ep 5 – June 16th
  • Ep 6 – June 30th

You can watch all the season 1 episodes here.

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