HUF’s Collab With Cult Nods to New York’s Golden Era

Without knowing it, you are already familiar with Robbie Morales from his section in Zoo York’s Mixtape. If you thought: “this kid is nice on a bike” when you witnessed him ride back in 1998, you’ll be happy to know that he went on to found CULT. Morales’s shared history with Keith Hufnagel makes this collaboration between the two OG New Yorkers’ brands feel completely organic. And given how much BMX culture is exploding in the city right now—kids mobbing 40-deep and popping wheelies for blocks is a common sight during the warmer months—this is right on time.

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