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UPDATE: HUF to Take Over Benny Gold’s San Francisco Store

HUF is planning a homecoming of sorts with a new San Francisco location slated to be opened at some point in the near future. While an official announcement has yet to be made, a Store Manager’s position was posted on Shop Eat Surf today revealing the expansion.

The original HUF store opened on Sutter Street in S.F. in 2002. The operation grew to an additional San Francisco location, and one in L.A., before exiting retail in 2011 to focus on its shoe line.

In 2015, a new HUF store popped up on Fairfax in Los Angeles. Since then, the brand has opened a New York store, and two in Japan. The upcoming San Francisco location will be its fourth in four years.

This announcement comes at a time when San Francisco’s retail landscape is  evolving. Thrasher opened a store on Sixth Street last year. And Supreme is slated to open around the corner sometime in the near future. FTC and Deluxe are still holding it down as stalwarts of the scene on Haight and Market, respectively.

There’s currently no word on when the upcoming HUF S.F. location will be opening. We’ll update when more information becomes available.

UPDATE 01.15.19: In a letter posted on Instagram, Benny Gold announced that he is discontinuing his brand, and handing over the keys to his store on Valencia to HUF in February. An official launch announcement regarding HUF’s San Francisco location should be forthcoming. We’ll continue to follow this story as it unfolds. You can view the portion of Benny’s letter that pertains to the store transfer below. Scroll through the embedded IG post to read it in its entirety.


It’s no secret that I got my start in streetwear designing for the esteemed Huf brand created by pro skater Keith Hufnagel. Keith was integral in helping me find the confidence to start my own brand. Huf closed their SF retail store right around the time I was opening the doors to my first storefront. Life has a funny way of coming full circle and I now have the honor of helping them come back to San Francisco. After the month of January we will be handing over the keys to our Valencia storefront to Huf and I can’t think of a better brand to inhabit the space.

ImageS Via Lodown Magazine & Alex Souza 


‘Good Work’ Episode 2 Now Playing on Redbull Skateboarding Channel

Alphonzo talks about how his past time of photoshopping images of celebrities skateboarding and sharing them on social media turned into a full-fledged business in this episode of “Good Work”.

Good Work episode 2 features Alphonzo Rawls and his #EVERYBODYSKATES and Savalé Footwear brands.

Alphonzo talks about how his past time of photoshopping images of celebrities skateboarding and sharing them on social media turned into a full-fledged business.

#EVERYBODYSKATES brand sells shirts, hoodies, hats, boards, and accessories.

He also had been involved in designing shoes for international footwear brands.

After 25 years of working with other companies, he decided to launch his own luxury footwear brand, Savalé.


Alf was also a pro-skater back in the day.

He started skating when he was 10 and turned pro when he was just 16 years old.

He thinks that skateboarding has somehow helped him be successful in business.

“Skateboarding, it’s for the most part, a really inconsistent sport, which means you definitely have to have some patience and some perseverance…It’s allowed me to think outside the box and apply that ‘out of the box’ thinking to run my business”

Redbull’s Good Work Series features skater-owned and skater-operated businesses.

You can watch the first episode here or on the Red Bull Skateboarding YouTube Channel.

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DC Shoes Drops Andy Warhol Collection

DC Shoes just released its WARHOL X DC: COLLISIONS in honor of Andy Warhol, one of the most iconic artists of the 20th century.

In collaboration with The Andy Warhol Foundation, DC created four themed capsules under the collection namely: Strength and Fragility, Life and Death, Saint & Sinners, and War & Peace.

You can browse the collection here.

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Independent Trucks Welcomes Leticia Bufoni to their Team

Leticia Bufoni is Independent Trucks’ newest team rider. The six-time X Games gold medalist from Sao Paulo, Brazil began competing at the age of 14 (2007 X Games) and moved to the United State since.

She turned pro in 2017 with Plan B Skateboards. She competed in the 2020 Tokyo Olympics representing Brazil.

She was named one of the Most Powerful Women in International Sports by Forbes Magazine in 2018. She also made it to Forbes Brazil’s “Under 30” list.

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