In more tragic news, Keith Hufnagel passed away this morning at age 46. He had been hospitalized recently with brain cancer, which was initially diagnosed a few years ago. Keith is survived by his wife and two children, and his name will live on forever in our culture via the HUF brand.
On a more personal level, I have been friends with Keith for nearly 20 years; interviewed him numerous times for various publications; and spent countless hours with him both personally and professionally. He was one of the kindest and most generous people that I’ve met via skateboarding. And I’ll miss his presence.
We lost a good one today. That’s all that can really be said about that.
– 48 Blocks
UPDATE 09.24.20: HUF released the below statement this evening.
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We are absolutely heartbroken to deliver the news today that HUF founder Keith Hufnagel has passed away. Keith battled brain cancer for the past 2.5 years. And though he beat the odds and fought back much longer than his diagnosis permitted, he ultimately and unfortunately lost the fight. Keith was not only the ‘HUF’nagel in HUF. He was the heart and soul of this brand. He built and brought together a community of people like no one else could. Keith paved the way for all of us – as a respected professional skateboarder, shop owner, brand founder, footwear and apparel designer, creative director, and industry leader. He showed us how to do it, and how do it right. Keith loved skateboarding and the culture around it. He did things his way and did them for the right reasons. He inspired so many of us across the globe. But above anything else, Keith loved and supported the people around him. He would do anything for his friends, family and children. He passionately wanted to see others succeed. And we all loved him for it. Keith’s legacy will continue to live on at HUF. Today, tomorrow and forever. Rest in peace, Keith.