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Lacoste Signs Torey Pudwill as Brand Ambassador

Outside of its collaboration with Supreme, Lacoste has pretty much stayed away from skateboarding. That changed today when the French sportswear label introduced Torey Pudwill as a brand ambassador via an interview posted on its website. As always, Torey is psyched.

I love the feeling I get every time I see the Croc. The Lacoste Crocodile had a big impact influencing my personality, lifestyle and brands I’ve created within skateboarding. I’ve been a huge fan and supporter of Lacoste for 20 years since I was 10 years old. My personal collection is full of pieces from Izod Lacoste throwbacks to collaborations, art series , limited editions and even its competition. I’m Intrigued with the brands history being a staple in fashion for close to a century and the authentic marketing aesthetic that stays true to its original roots of sports. Lacoste for life!

It also looks like T-Puds has traded in his Dunks for a pair of Half Cabs, which look particularly saucy paired with the preppy gear. Head over to the Lacoste site to read the full interview, and peep the rest of the photos.

CULTURE

Red Bull Announces Terminal Take Over Winner

The Rukus crew from Louisiana got the nod from the skateboarding fans for this year’s Red Bull’s Terminal Take Over skate and video competition.

The Terminal Take Over transformed the Old MSY Airport in New Orleans into a massive skatepark and invited top skaters plus eight skate shop crews from seven states for the ultimate skate jam.

The skate teams filmed themselves shredding the abandoned airport for two days and submitted a two-minute video compilation of their gnarliest runs after two weeks. Red Bull posted the videos on their website and asked fans to vote for their favorite.

Watch all the other entries on Red Bull’s website.

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News

Shecks Starts his Skateboard Company, Sandlot Times

Pro skateboarder Ryan Sheckler has made his biggest move yet.

He started his skateboard brand called Sandlot Times named after his Training Facility, Sandlot.

The brand dropped the limited edition signed “maiden voyage” boards last week and they’re already sold out!

Aside from decks, they also sell hoodies, shirts, bandanas, and hats.

Visit Sandlot Times to browse their products and catch the latest about the company.

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INTERVIEWS

‘Good Work’ Episode 2 Now Playing on Redbull Skateboarding Channel

Alphonzo talks about how his past time of photoshopping images of celebrities skateboarding and sharing them on social media turned into a full-fledged business in this episode of “Good Work”.

Good Work episode 2 features Alphonzo Rawls and his #EVERYBODYSKATES and Savalé Footwear brands.

Alphonzo talks about how his past time of photoshopping images of celebrities skateboarding and sharing them on social media turned into a full-fledged business.

#EVERYBODYSKATES brand sells shirts, hoodies, hats, boards, and accessories.

He also had been involved in designing shoes for international footwear brands.

After 25 years of working with other companies, he decided to launch his own luxury footwear brand, Savalé.

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Alf was also a pro-skater back in the day.

He started skating when he was 10 and turned pro when he was just 16 years old.

He thinks that skateboarding has somehow helped him be successful in business.

“Skateboarding, it’s for the most part, a really inconsistent sport, which means you definitely have to have some patience and some perseverance…It’s allowed me to think outside the box and apply that ‘out of the box’ thinking to run my business”

Redbull’s Good Work Series features skater-owned and skater-operated businesses.

You can watch the first episode here or on the Red Bull Skateboarding YouTube Channel.

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