Connect with us

CULTURE

10 Years in, Lev Tanju Isn’t Tripping on Palace’s Success

Published

on

Palace turns 10 this year. The brand’s meteoric rise is something that skateboarding has never seen. While there are bigger brands that have emerged from our culture, none have done it as quickly as Lev Tanju’s London-based skate company turned fashion label. In honor of its decade anniversary, Tanju sat down for an interview with I-D that gives the brand’s full story. The biggest takeaway is that despite the international stores, celebrity sightings, and unprecedented collaborations, the Palace founder isn’t tripping on the success.

Lev Tanju will sometimes get funny reminders of the reach of Palace, the idea he first cooked up living in little more than a personally embellished squat. When he booked Tim Westwood to play the New York store opening at Cielo nightclub in the Meatpacking District, Westwood’s manager reminded him that this was his client’s first New York gig. Susan Sarandon turned up that night. Lev spent most of it chatting in the corner with his mum and his sister. That weekend the shop was road blocked, and then police cordoned. “Madness…” he recalls.

When he sees a picture of Jay-Z wearing Palace on the Daily Mail sidebar, he shrugs it off. “People have to wear shit,” he says. When he had his first meeting with Ralph Lauren about last year’s blockbuster, sell-out collaboration, he told Ralph that he had been wearing his name inside his collar for the last 30 years. One day, a kid might say the same to the Palace boys. They’d like that.

Head over to I-D to read the entire piece.

Image Via The Cools

CONTESTS

Get Behind the Scenes of the Red Bull Bowl Rippers

Published

on

In September, Red Bull Bowl Rippers brought pro skateboarding action back to Marseille’s famous beachside Bowl Du Prado after a two-year hiatus.

As thousands of enthusiastic French spectators witnessed the action-packed event, Marc Churchill and Corbin Harris interviewed the participating skaters, as well as industry veterans such as Greg Poissonnier, Chris Gregson, and Bryce Kanights. They also spoke with the event organizer, Jeremie Grynblat, and local hero Vincent Matheron to understand what makes this unique proving ground so special and why people keep coming back to it for decades.

The first Bowl Rippers was held in 2016 at the iconic park to celebrate its 25th year. Now on its sixth edition, The Red Bull Bowl Rippers continued the Bowl Du Prado’s legacy of enshrining legends into a new era.

The Bowl Du Prado, designed by Jean-Pierre Collinet, has been visited by every great skateboarder to leave their mark on the sport. Along with famous names like Cardiel, Speyer, Trujillo, and Petersen, there are also local legends like Molinier, Benoliel, Salah, and the Matheron clan who have all contributed to the skatepark’s worldwide notoriety.

Continue Reading

CULTURE

Atita Verghese: India’s Top Female Skater in ‘Skate Tales’

Published

on

In this episode of Skate Tales, Madars Apse visited Bangalore to meet Atita Verghese, India’s leading female skater.

Atita was introduced to skateboard culture by the Holystoked crew, who constructed India’s first DIY skatepark in Bangalore. Her life was transformed when she stepped onto a skateboard, and she has never looked back.

In 2014, Atita established Girl Skate India, a non-profit organization that encourages young women to pursue skateboarding. Atita is a source of inspiration for women worldwide, particularly in India, where skateboarding is still in its early stages.

She has been involved in the construction of the majority of skateparks in her home country to this day, having learned how to mix concrete and shape transitions with the Holystoked collective.

Skateboarding has led her to appear in numerous advertisements, a TED talk, movie roles, and even a cameo in the Netflix series Skater Girl.

Atita has created a one-woman movement beyond providing boards, pads, or lessons. In a society where opportunities for girls to be free of social constraints and have fun are limited, Atita’s work is definitely worth checking out.

Continue Reading

CULTURE

Andrew Arthur: From Sponsored Skateboarder to Fashion Photographer

Published

on

The Transworld Skateboarding crew catches up with Andrew Arthur in this episode of “Brain Floss.”

Andrew Arthur was raised in Oceanside, California, surrounded by some of the best skaters who eventually became pros. Although he once pursued skateboarding and even reached the amateur level, his career took a different path when he found his niche in fashion photography.

Fast forward ten years and Andrew now resides in New York City, where he continues to skate and stay connected with the local scene. His latest photo project, which will be compiled into a book, is a unique take on the sun bounce setup popularized by Peter Lindbergh.

Continue Reading

How To

Advertisement
Advertisement

Video Archive

Trending