Over the past 12 years, Alex Olson has gone from being the new kid on the block to one of the most influential in our culture. His skateboarding speaks for itself. Beyond that, and perhaps more interesting, is the success that he’s had with his Bianca Chandôn and 917 brands. Olson seems to navigate the world in a different way than the typical pro. He isn’t scared to go on creative tangents in the realms of photography, music, and fashion, and is “woke” to the point of practicing daily meditation and adopting a plant-based diet. Packaged together, all of this makes for the most layered guest that we’ve had to date. Lee Smith peels back a few of them in the latest episode of Mission Statement.
