What do you think of contemporary skateboarding, like with up and coming kids and stuff?
I don’t know, it’s not interesting for me right now.
Really? And why is that?
It’s hard to stay interested after twenty-something-years. It’s hard to be excited or to find something new… I just… I feel maybe we don’t see as much creativity anymore. And maybe that’s how it should be? I mean, a lot of the rules have already been written. That’s why surfing is cool, because you can just take a different board out and it completely changes.
Tell me about Bianca [Chandon] and 917.
Well, they were both experiments, you know what I mean? I was just like, ‘Oh, let’s just see what happens.’ I had no business plan, no nothing. And really, I had no ambition for it to get as big as it did. I was just like, ‘All right, we’ll do this little fun thing.’ And then it turned into…
A big machine.
Yeah. It was like gremlins, don’t feed them after midnight or a fucking bunch more will come. Don’t put water on ‘em.
Has it grown to a point where it’s intimidating for you?
No, it’s not intimidating. I have the tools to take it to whatever next level it needs to be taken, you know what I mean? But, yeah, I was just doing it for fun and then everything fell in place.
Where do you want to see the companies go?
I don’t know.
You still figuring that out right now?
Yeah, kinda. I think anybody that starts a brand like… It gets to the point where it’s grown and where there’s success, and then there’s this…
Plateau?
I wouldn’t say a plateau. It just reaches this point where it’s making money, it’s doing well, and then it’s like, ‘Do I make it grow [or] do I cut off some branches so it stays alive longer, so it stays fired up in people’s minds?’
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