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CULTURE

How the Nike Air Max Subtly Infiltrated Street Culture

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For this year’s Air Max Day, Nike released the above documentary that tells the story of the shoe’s evolution. From its roots as a trainer to becoming a hallmark of street culture, the Air Max is one of the most recognizable footwear franchises of all time. The Story of Air Max: 90 to 2090 gives an oral history of what makes the shoe so special as told by cultural icons including: DJ Clark Kent, Dizzee Rascal, Edson Sabajo, Masta Lee, and more. It also introduces the Air Max 2090. This latest addition to the lineage dropped yesterday, and is meant to be this generation’s version of the classic. Delve into this important piece of sneaker history above.

CULTURE

How 35th North Skate Shop Came to Be

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Seeing all the other shops back then were focused on snowboards, Tony Croghan saw the opportunity to establish a shop dedicated to skateboards. He used earnings from a hotel job to start 35th North Skate Shop in Seattle.

After twenty years, 35th North has become a prominent part of the Seattle community, hosting events, art shows, premieres, and karaoke nights.

Pro skaters Matt Gottwig and Kristin Ebeling shared more stories about how the shop became an integral part of the local skate scene in this episode of “Established“.

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CULTURE

Thrasher Presents ‘Established: Familia’

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In this documentary produced by Red Bull Media House, Steve Nesser and Dennis Burdick talk about how their skate shop, Familia, came to be.

They also converted an unused area above the shop into the Familia HQ skatepark, a winter refuge for skaters in Minneapolis.

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CULTURE

Making Skate Noise: Miami

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Discover the vibrant skate culture in Miami, including the influential history and the impressive skateboarders driving the scene, and discover why Florida produces some of the gnarliest skaters in the world in @Spotify’s “Making Skate Noise: Miami” for #SkateNoise.

The video features Danny Fuenzalida, Jace Detomasso, and Zion Effs.

Also, check out the Skate Noise Playlist at Spotify.

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