For this year’s Air Max Day, Nike released the above documentary that tells the story of the shoe’s evolution. From its roots as a trainer to becoming a hallmark of street culture, the Air Max is one of the most recognizable footwear franchises of all time. The Story of Air Max: 90 to 2090 gives an oral history of what makes the shoe so special as told by cultural icons including: DJ Clark Kent, Dizzee Rascal, Edson Sabajo, Masta Lee, and more. It also introduces the Air Max 2090. This latest addition to the lineage dropped yesterday, and is meant to be this generation’s version of the classic. Delve into this important piece of sneaker history above.
x
Ben Chadourne Invades Russia With a Heavy CrewHow Beagle Channeled Murdy for His ‘Baker 4’ EnderUPDATE: Street League Unveils SLS Games Parody ContestChris Miller Talks Life After Pro Skating With Chrome BallLouie Lopez & Mike Anderson Spend “One Night in L.A.”UPDATE: Why You Shouldn’t Vote for Kanye WestHow a Chance Trip Ignited Shin Sanbongi’s CareerApril Puts Its Skatepark on Full Display in Latest EditThe Sidewalk Sale Goes Mainstream Via GQ EditorialGlobe Restructures Apparel Program to Sustainable ModelHeitor Da Silva Unveils Latest Palace x adidas CollabUPDATE: NB# Releases Tiago Lemos’s Debut Pro ShoeHere’s a Closer Look at the Social Justice Sidewalk SalesEvan Smith Makes a Bid for SOTY With “Modern Frequency”Alexis Sablone Gets a Guest Board From KrookedGet Better Acquainted With Sam Sitayeb Via “Birdman Jr.”‘Freddy And Friends’ Is the Feel-Good Hit of the SummerTek Represents Brooklyn to the Fullest on “The Illest”Neckface Launches Online Store With New Zine & ShirtEli Reed Joins the Revamped Satori Wheels Team
