How the Nike Air Max Subtly Infiltrated Street Culture

For this year’s Air Max Day, Nike released the above documentary that tells the story of the shoe’s evolution. From its roots as a trainer to becoming a hallmark of street culture, the Air Max is one of the most recognizable footwear franchises of all time. The Story of Air Max: 90 to 2090 gives an oral history of what makes the shoe so special as told by cultural icons including: DJ Clark Kent, Dizzee Rascal, Edson Sabajo, Masta Lee, and more. It also introduces the Air Max 2090. This latest addition to the lineage dropped yesterday, and is meant to be this generation’s version of the classic. Delve into this important piece of sneaker history above.

, ,