CULTURE

How the Nike Air Max Subtly Infiltrated Street Culture

Published

2 years ago

March 27, 2020

For this year’s Air Max Day, Nike released the above documentary that tells the story of the shoe’s evolution. From its roots as a trainer to becoming a hallmark of street culture, the Air Max is one of the most recognizable footwear franchises of all time. The Story of Air Max: 90 to 2090 gives an oral history of what makes the shoe so special as told by cultural icons including: DJ Clark Kent, Dizzee Rascal, Edson Sabajo, Masta Lee, and more. It also introduces the Air Max 2090. This latest addition to the lineage dropped yesterday, and is meant to be this generation’s version of the classic. Delve into this important piece of sneaker history above.

CULTURE

Watch Unlock the Spot Albuquerque Highlights

Published

1 week ago

July 23, 2022

Skate Newswire

Mariah Duran returns to her hometown in Albuquerque, NM to “unlock” the Civic Plaza for an open skate jam for local skaters. Watch the highlights below.

Mariah was stoked about opening the Civic Plaza to skating for the event as she narrated how they would get kicked out of the place when they were skating there before. She also talked about how the community shaped her into the skateboarder that she is.

The Unlock the Spot in Albuquerque featured cash-for tricks and an open skate jam for the local skaters.

This is the third stop of Unlock the Spot organized by Mtn Dew as part of their “Skateboarding is Unstoppable” campaign. The series of events takes place in Mtn Dew Athlete’s hometowns. Each event would give local skaters a chance to shred spots that are otherwise off-limits to skating.

The fourth Unlock the Spot will be this Sunday at Gilham Park in Kansas City, MO with Sean Malto.

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The first of the series kicked off last July 3 at Hula Lakeside, Burlington, Vermont with Chris Colbourn. The second one was at the Recreation Park in El Segundo, California with Theotis Beasly.

CULTURE

Mtn Dew’s “Unlock the Spot” Next Stop is in Albuquerque, NM

Published

3 weeks ago

July 15, 2022

Skate Newswire

Join Mariah Duran and Mtn Dew as they “unlock” the Civic Plaza for an open skate jam with local skaters on July 17 from 11 am to 3 pm. This is the third “Unlock the Spot” event organized by Mtn Dew.

Skate content creator Lamon Holt will also attend the event.

The Unlock the Spot events feature Mtn Dew’s skate team members returning to their hometowns. Together with the locals, they skate in spots in their town that are otherwise off-limits to skating. The series will culminate with the Summer Dew Tour in Des Moines, Iowa on July 29-30.

Watch the highlights of the recent Unlock the Spot in El Segundo, California with Theotis Beasley.

CULTURE

Mtn Dew’s “Unlock the Spot” Coming to California

Published

4 weeks ago

July 7, 2022

Skate Newswire

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The second of the five Mtn Dew’s “Unlock the Spot” is happening at the Recreation Park in El Segundo, California this Sunday, July 10. Mtn Dew Pro skater Theotis Beasly will grace the event.

“Unlock the Spot” is a series of events located in Mtn Dew athletes’ hometowns. Each event will give local skaters a chance to shred spots that are otherwise off-limits to skating.

The first of the series kicked off last July 3 at Hula Lakeside, Burlington, Vermont. Pro street skater Chris Colbourn returned to his hometown to skate with Lamont Holt, Anthony Ferraro, and Vermont locals inside the coworking campus.

The next two stops will be in Albuquerque, NM with Mariah Duran, and Kansas City, MO with Sean Malto.

The Mtn Dew’s Unlock the Spot series will culminate with the “Summer Dew Tour” in Des Moines, Iowa on July 29-30. The Dew Tour is one of the highly-anticipated skateboarding events attracting the best skaters from across the globe.

The two-day tour features street and park competitions. It will be free and open to the public.