Like most contemporary brands, skateboarding is a part of Noah’s DNA. While it’s dabbled in the culture since launching in 2015, Brendon Babenzien’s clothing imprint officially started kicking around the idea of a team at the start of last year. The culmination of this process is the release of Jolie Rouge—Noah’s debut skate video by Alex Greenberg, featuring: Bobby de Keyzer, Chris Milic, Coles Bailey, Hjalte Halberg, Kyota Umeki, Nick Michel, Quinn Batley, and Troy Gipson. This will certainly be a milestone for the brand.
UPDATE 10.10.20: Noah’s debut skate video is now online. We’ve updated this post accordingly.