Someone should do a case study on Palace’s marketing, because it is head and shoulders above everyone else’s. It’s gotten to the point where we look forward to these commercials introducing its new projects as much as we do its skate edits. The latest is a range of apparel produced in conjunction with Canadian outdoors brand, Arc’teryx. Peep the introduction above, and head over to Palace’s site to view the catalog. The collection will be releasing on Saturday.