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PRODUCTS

UPDATE: Paul Rodriguez Cements Comeback With New Part

As foreshadowed in the Primitive park introduction, Paul Rodriguez dropped a couple of minutes of street footage today to coincide with the release of his Nike SB What the P-Rod shoe. At this point in his career—10 pro models from Nike SB, Primitive established as one of skateboarding’s premier brands, and fully recovered from a serious injury—Paul has surpassed all of his predecessors to become the archetype of what a successful pro career looks like. Check the part above. The shoe drops tomorrow at shops.

UPDATE 05.25.21: Primitive released the above behind-the-scenes video explaining Paul’s process for putting together his new part. It’s an inspirational story that matches perfectly with the significance of the shoe.

Image Via Nike SB
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INTERVIEWS

‘Good Work’ Episode 2 Now Playing on Redbull Skateboarding Channel

Alphonzo talks about how his past time of photoshopping images of celebrities skateboarding and sharing them on social media turned into a full-fledged business in this episode of “Good Work”.

Good Work episode 2 features Alphonzo Rawls and his #EVERYBODYSKATES and Savalé Footwear brands.

Alphonzo talks about how his past time of photoshopping images of celebrities skateboarding and sharing them on social media turned into a full-fledged business.

#EVERYBODYSKATES brand sells shirts, hoodies, hats, boards, and accessories.

He also had been involved in designing shoes for international footwear brands.

After 25 years of working with other companies, he decided to launch his own luxury footwear brand, Savalé.

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Alf was also a pro-skater back in the day.

He started skating when he was 10 and turned pro when he was just 16 years old.

He thinks that skateboarding has somehow helped him be successful in business.

“Skateboarding, it’s for the most part, a really inconsistent sport, which means you definitely have to have some patience and some perseverance…It’s allowed me to think outside the box and apply that ‘out of the box’ thinking to run my business”

Redbull’s Good Work Series features skater-owned and skater-operated businesses.

You can watch the first episode here or on the Red Bull Skateboarding YouTube Channel.

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CULTURE

DC Shoes Drops Andy Warhol Collection

DC Shoes just released its WARHOL X DC: COLLISIONS in honor of Andy Warhol, one of the most iconic artists of the 20th century.

In collaboration with The Andy Warhol Foundation, DC created four themed capsules under the collection namely: Strength and Fragility, Life and Death, Saint & Sinners, and War & Peace.

You can browse the collection here.

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PRODUCTS

Independent Trucks Welcomes Leticia Bufoni to their Team

Leticia Bufoni is Independent Trucks’ newest team rider. The six-time X Games gold medalist from Sao Paulo, Brazil began competing at the age of 14 (2007 X Games) and moved to the United State since.

She turned pro in 2017 with Plan B Skateboards. She competed in the 2020 Tokyo Olympics representing Brazil.

She was named one of the Most Powerful Women in International Sports by Forbes Magazine in 2018. She also made it to Forbes Brazil’s “Under 30” list.

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