As foreshadowed in the Primitive park introduction, Paul Rodriguez dropped a couple of minutes of street footage today to coincide with the release of his Nike SB What the P-Rod shoe. At this point in his career—10 pro models from Nike SB, Primitive established as one of skateboarding’s premier brands, and fully recovered from a serious injury—Paul has surpassed all of his predecessors to become the archetype of what a successful pro career looks like. Check the part above. The shoe drops tomorrow at shops.
UPDATE 05.25.21: Primitive released the above behind-the-scenes video explaining Paul’s process for putting together his new part. It’s an inspirational story that matches perfectly with the significance of the shoe.