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UPDATE: Paul Rodriguez Cements Comeback With New Part

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As foreshadowed in the Primitive park introduction, Paul Rodriguez dropped a couple of minutes of street footage today to coincide with the release of his Nike SB What the P-Rod shoe. At this point in his career—10 pro models from Nike SB, Primitive established as one of skateboarding’s premier brands, and fully recovered from a serious injury—Paul has surpassed all of his predecessors to become the archetype of what a successful pro career looks like. Check the part above. The shoe drops tomorrow at shops.

UPDATE 05.25.21: Primitive released the above behind-the-scenes video explaining Paul’s process for putting together his new part. It’s an inspirational story that matches perfectly with the significance of the shoe.

Image Via Nike SB

PRODUCTS

Watch the DC x Venture Video

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DC Shoes linked up with Venture and came up with their collection and this awesome video.

The video collab features Will Marshall, Jahmir Brown, John Shanahan, Kevin Bilyeu, Aleka Lang and Brian Panebianco

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Check Out Ryan Sheckler’s Latest Pro Shoe with Etnies

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Ryan Sheckler’s Pro Shoe with Etnies named Estrella dropped last week. Estrella is touted to be a versatile shoe that you can use to train, skate, and chill.

Ryan’s been a pro skateboarder for more than two decades, and part of the Etnies team for 25 years.  His life’s work has focused on progression and through the years, he’s put a lot of time into footwear design with the Etnies team.  “I have lived my life in Etnies shoes.  Everything that I have done in my skate career has been in Etnies footwear,” said Sheckler. 

Estrella means star, and Ryan put the same star-shaped mandala he has tattooed on his leg on the 400 NBS rubber outsole.   

“I designed the Estrella to be versatile, I wanted to be able to work out in the shoe, skate in the shoe and hang out in the shoe.  Pretty much everything I do on a daily basis; I can do in this shoe,” said Sheckler.

Watch a day in the life of Ryan Sheckler while wearing his pair of all-around Estrella Etnies shoes.

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PRODUCTS

Sky Brown is TAG Heuer’s New Brand Ambassador

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Professional skater Sky Brown is TAG Heuer’s newest brand ambassador.

Instagram will load in the frontend.

Brown has accomplished so much at a very young age. At 13 years old, she was the youngest British Olympics medalist, winning the bronze in the Women’s Skatepark event at the Tokyo Summer Olympics in 2021. She is also a two-time X Games gold medalist for Women’s Park.

Aside from Skateboarding, Brown is also into surfing. In past interviews, she has expressed her desire to compete in skating and surfing at the Paris 2024 Olympics.

She is also a co-founder of Monarch Project, a board company she runs with Leticia Bufoni.

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