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Sean Cliver Delves Into the History of Everslicks

For its latest offering, StrangeLove tapped Dave Carnie to collaborate on a special Christmas-themed Everslick board and zine. Fans of Carnie’s humor will certainly be rejoicing over this release. In honor of the occasion, Sean Cliver delves into the history of Everslicks on Strangelove’s blog, and provides some fascinating details about the rise and fall of slick-bottoms during their heyday in the ‘90s.

Where Santa Cruz fucked up with the Everslick™, though, was adhering to a sense of proprietary pride in their innovation with strict logotype branding across the board on all boards in the first year out, thereby sacrificing any graphic fun in the process*. So I can’t really say the whole slick concept “took off” right away, or at least not until other companies like World Industries and Blind jumped on the train and derailed it to Funland by capitalizing on the ability to create full process-color continuous-tone graphics, e.g. the Blind Jason Lee “Burger” board, Rudy Johnson’s “40 Ouncer,” the World Industries Jeremy Klein “Black Eye Kid,” Randy Colvin’s “Colvinetics,” and many memorable others. Suddenly slicks were a very big deal in skateboarding! But also a particularly heavy deal, because the plastic skin tacked on an additional eighth layer to the deck (more on that later).

Regardless, every company throughout the industry in the early/mid ’90s started to pile on the plastic in their higgledy-piggledy board releases (calculated seasonal drops were still not a thing). Some even tried to finagle it into their own “unique” constructions and printing methods, but Jesus Christ… whoever thought that putting the graphic under a semi-translucent-if-not-kinda-cummy-in-appearance-condom-of-sorts was clearly (or unclearly?) out of their gourd. And while many utilized the new graphic medium for the betterment of creativity in skateboarding, it also enabled those with less than half of a wit to simply swipe imagery with little to no thought or effort whatsoever. Access to a flatbed scanner was all that was required to enter the slippery slope to market.

Head over to StrangeLove to read the entire piece. The new Carnie board is also available now, and would make a fine gift for any skater this holiday season.

https://www.instagram.com/p/Bq5cOo1hqH2/

Image via Strangelove
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INTERVIEWS

‘Good Work’ Episode 2 Now Playing on Redbull Skateboarding Channel

Alphonzo talks about how his past time of photoshopping images of celebrities skateboarding and sharing them on social media turned into a full-fledged business in this episode of “Good Work”.

Good Work episode 2 features Alphonzo Rawls and his #EVERYBODYSKATES and Savalé Footwear brands.

Alphonzo talks about how his past time of photoshopping images of celebrities skateboarding and sharing them on social media turned into a full-fledged business.

#EVERYBODYSKATES brand sells shirts, hoodies, hats, boards, and accessories.

He also had been involved in designing shoes for international footwear brands.

After 25 years of working with other companies, he decided to launch his own luxury footwear brand, Savalé.

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Alf was also a pro-skater back in the day.

He started skating when he was 10 and turned pro when he was just 16 years old.

He thinks that skateboarding has somehow helped him be successful in business.

“Skateboarding, it’s for the most part, a really inconsistent sport, which means you definitely have to have some patience and some perseverance…It’s allowed me to think outside the box and apply that ‘out of the box’ thinking to run my business”

Redbull’s Good Work Series features skater-owned and skater-operated businesses.

You can watch the first episode here or on the Red Bull Skateboarding YouTube Channel.

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CULTURE

DC Shoes Drops Andy Warhol Collection

DC Shoes just released its WARHOL X DC: COLLISIONS in honor of Andy Warhol, one of the most iconic artists of the 20th century.

In collaboration with The Andy Warhol Foundation, DC created four themed capsules under the collection namely: Strength and Fragility, Life and Death, Saint & Sinners, and War & Peace.

You can browse the collection here.

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PRODUCTS

Independent Trucks Welcomes Leticia Bufoni to their Team

Leticia Bufoni is Independent Trucks’ newest team rider. The six-time X Games gold medalist from Sao Paulo, Brazil began competing at the age of 14 (2007 X Games) and moved to the United State since.

She turned pro in 2017 with Plan B Skateboards. She competed in the 2020 Tokyo Olympics representing Brazil.

She was named one of the Most Powerful Women in International Sports by Forbes Magazine in 2018. She also made it to Forbes Brazil’s “Under 30” list.

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