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Sean Cliver Delves Into the History of Everslicks

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For its latest offering, StrangeLove tapped Dave Carnie to collaborate on a special Christmas-themed Everslick board and zine. Fans of Carnie’s humor will certainly be rejoicing over this release. In honor of the occasion, Sean Cliver delves into the history of Everslicks on Strangelove’s blog, and provides some fascinating details about the rise and fall of slick-bottoms during their heyday in the ‘90s.

Where Santa Cruz fucked up with the Everslick™, though, was adhering to a sense of proprietary pride in their innovation with strict logotype branding across the board on all boards in the first year out, thereby sacrificing any graphic fun in the process*. So I can’t really say the whole slick concept “took off” right away, or at least not until other companies like World Industries and Blind jumped on the train and derailed it to Funland by capitalizing on the ability to create full process-color continuous-tone graphics, e.g. the Blind Jason Lee “Burger” board, Rudy Johnson’s “40 Ouncer,” the World Industries Jeremy Klein “Black Eye Kid,” Randy Colvin’s “Colvinetics,” and many memorable others. Suddenly slicks were a very big deal in skateboarding! But also a particularly heavy deal, because the plastic skin tacked on an additional eighth layer to the deck (more on that later).

Regardless, every company throughout the industry in the early/mid ’90s started to pile on the plastic in their higgledy-piggledy board releases (calculated seasonal drops were still not a thing). Some even tried to finagle it into their own “unique” constructions and printing methods, but Jesus Christ… whoever thought that putting the graphic under a semi-translucent-if-not-kinda-cummy-in-appearance-condom-of-sorts was clearly (or unclearly?) out of their gourd. And while many utilized the new graphic medium for the betterment of creativity in skateboarding, it also enabled those with less than half of a wit to simply swipe imagery with little to no thought or effort whatsoever. Access to a flatbed scanner was all that was required to enter the slippery slope to market.

Head over to StrangeLove to read the entire piece. The new Carnie board is also available now, and would make a fine gift for any skater this holiday season.

https://www.instagram.com/p/Bq5cOo1hqH2/

Image via Strangelove

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Watch the DC x Venture Video

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DC Shoes linked up with Venture and came up with their collection and this awesome video.

The video collab features Will Marshall, Jahmir Brown, John Shanahan, Kevin Bilyeu, Aleka Lang and Brian Panebianco

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Check Out Ryan Sheckler’s Latest Pro Shoe with Etnies

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Ryan Sheckler’s Pro Shoe with Etnies named Estrella dropped last week. Estrella is touted to be a versatile shoe that you can use to train, skate, and chill.

Ryan’s been a pro skateboarder for more than two decades, and part of the Etnies team for 25 years.  His life’s work has focused on progression and through the years, he’s put a lot of time into footwear design with the Etnies team.  “I have lived my life in Etnies shoes.  Everything that I have done in my skate career has been in Etnies footwear,” said Sheckler. 

Estrella means star, and Ryan put the same star-shaped mandala he has tattooed on his leg on the 400 NBS rubber outsole.   

“I designed the Estrella to be versatile, I wanted to be able to work out in the shoe, skate in the shoe and hang out in the shoe.  Pretty much everything I do on a daily basis; I can do in this shoe,” said Sheckler.

Watch a day in the life of Ryan Sheckler while wearing his pair of all-around Estrella Etnies shoes.

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PRODUCTS

Sky Brown is TAG Heuer’s New Brand Ambassador

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Professional skater Sky Brown is TAG Heuer’s newest brand ambassador.

Instagram will load in the frontend.

Brown has accomplished so much at a very young age. At 13 years old, she was the youngest British Olympics medalist, winning the bronze in the Women’s Skatepark event at the Tokyo Summer Olympics in 2021. She is also a two-time X Games gold medalist for Women’s Park.

Aside from Skateboarding, Brown is also into surfing. In past interviews, she has expressed her desire to compete in skating and surfing at the Paris 2024 Olympics.

She is also a co-founder of Monarch Project, a board company she runs with Leticia Bufoni.

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