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Supreme Italia’s Founders Are Finally Going to Jail

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The final chapter of the Supreme Italia saga played out in a London courtroom on June 25 as reported by Bloomberg earlier this week.

A London court has sentenced a father and son to years in jail for a sprawling copycat of clothing brand Supreme in what the judge called the most brazen counterfeiting operation he had ever seen.

Michele Di Pierro, 53, was ordered to serve eight years and Marcello Di Pierro, 24, got three years after a private prosecution by the New York-based street wear company, which said the two went so far as to act as if they were the true owners of the brand. Michele’s U.K.-based International Brand Firm Ltd. was fined 7.5 million pounds ($10.4 million).

The two “hijacked every facet of the company’s identity and plagiarized it,” Judge Martin Beddoe said Friday in London, after a jury found the pair guilty of two counts of fraud. “Like ticks, they jumped from one company to another and one jurisdiction to another.”

Right on to the real; death to the fakers.

Image Via Highsnobiety

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Nike Drops SB Dunk Low x Yuto

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Olympic gold medalist Yuto Horigome hit various skate spots in Tokyo wearing his Nike SB Dunk Low in his latest video for the brand.

Featuring Yuto’s family crest, the Nike SB Dunk Low x Yuto is now available in select shops and will be available in SNKRS on August 29.

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Check Out Aurélien’s Pro Shoe from Etnies

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Etnies dropped “The Aurelien“, the first pro model shoe of Aurélien Giraud.

Aurélien’s pro shoe model is available in three colorways, grey/light grey, tan/white, and black/white.

These shoes have an STI Performance Level 1 insole, System Flo2 for air circulation, a hidden toe cap for longevity, elastic tongue straps for a secure fit, a rubber outsole for durability and grip, and padded tongue and collar lining for comfort.

Aurélien designed and tested the model to meet the demands of his high-impact skateboarding.

At the age of 6, Aurélien won the V7 Teenage Tour, but it was not until he won the Tampa AM in 2015 that he gained recognition from the worldwide skateboarding community. He represented France in the 2020 Summer Olympics. He joined the Etnies team last year.

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Check Out Andy Anderson’s New Skateboard

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Andy Anderson showed off his new skateboard from Powell Peralta and provided insight into its design.

This board features the new shape that he previously unveiled in an earlier video.

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