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Supreme’s Lawyer Says Supreme Italia Offered to Sell Its Trademark Back

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Following up on CNN’s piece on the ongoing battle Supreme is waging against “legal fakes,” Business of Fashion has published an in-depth piece on the matter. James Jebbia weighs in the topic with the below insights. 

“I don’t think another company has really had to deal with this like we have,” said Supreme founder James Jebbia in a rare interview. “This is a whole new level with this criminal enterprise — these complete imposters and impersonators. This is a company that was able to convince one of the biggest companies in the world [Samsung] that they are the real thing.”

“People should know that the idea of legal fakes is a complete farce,” he said. “It would be sad if a new generation thinks that’s actually legit,” Jebbia added, likening IBF’s ability to spread disinformation to how “fake news” can easily be spread online today. “We don’t do a ton of press and we are quite quiet. These guys are taking full advantage of that… We haven’t had the time to basically go on this massive disinformation tirade or press thing that most people would.”

The article also includes a statement from Darci J. Bailey, who is overseeing Supreme’s anti-counterfeiting strategy.

“There is not a jurisdiction in the world that’s said what [IBF is] doing is lawful,” said Bailey. “Opening stores is only going to yield a bigger victory once we are able to shut those down.” She said that in addition to copying its products, opening fake stores and impersonating Supreme executives, IBF has duplicated Supreme’s invoices, shopping bags and signage. “They are really after our DNA,” Bailey said, adding that IBF offered to “sell our trademarks back to us,” but Supreme will not consider payoffs as a way to solve its trademark issues.

This situation will undoubtedly impact international trademark laws on a global level moving forward. Head over to BOF to read the entire piece.

Image Via BOF

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Vans Skateboarding x Spitfire Wheels

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Vans Skateboarding and Spitfire Wheels have teamed up to create a durable and adaptable footwear and apparel collection that draws inspiration from memorable skateboarding trips with your friends.

Watch their collaboration video above featuring  Austin Kanfoush, Rowan Zorilla, Nick Michel and Nelly Morville.

Check out the Vans x Spitfire collection here.

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Independent Trucks Launch New Collab Helmet and Pads Collection

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Triple Eight / 187 Killer Pads and Independent Trucks have teamed up to create the new Independent Trucks helmet and pads collection. 

This collaboration features Triple Eight’s Certified Sweatsaver Helmet and 187 Killer Pads Combo & Six Packs, now available at your nearest skate shop.

Independent Trucks also dropped a new 3-minute skate edit featuring the collection. Watch the next-level vertical skateboarding at Tony Hawk’s ramp with Tom Schaar, Bryce Wettstein, Liam Pace, Reese Nelson and a follow-cam from Chris Gregson.

ABOUT 187 KILLER PADS

187 Killer Pads has been designing and constructing pads for top professionals for the past decade. Started by a long-time skater in a family-owned upholstery shop, 187 Killer Pads has become the preferred choice of skaters worldwide. With its visionary designs and revolutionary systems, 187 Killer Pads continues to raise industry standards and improve protective gear.

ABOUT TRIPLE EIGHT

Triple Eight was born on the streets of New York City.  Its first helmet hit the pavement in 1995. The brand has been developing rugged, stylish protective gear for action sports ever since.

Independent Trucks. 2023 November 7.  Independent Trucks Launch New Helmet and Pads Collection with Triple Eight & 187 Killer Pads [Press Release]

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New Balance Numeric Drops Tom Knox 600

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New Balance Numeric just released Tom Knox’s first signature model alongside its introduction video above.

The 600 is available in two colors, white with green and black with white. It features a FuelCell midsole for a propulsive feel and FantomFit technology on the toe for durability and fit. It also has molded Ortholite insole to boost comfort and NDurance rubber outsole for the right amount of flexibility and grip.

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