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Supreme’s Lawyer Says Supreme Italia Offered to Sell Its Trademark Back

Following up on CNN’s piece on the ongoing battle Supreme is waging against “legal fakes,” Business of Fashion has published an in-depth piece on the matter. James Jebbia weighs in the topic with the below insights. 

“I don’t think another company has really had to deal with this like we have,” said Supreme founder James Jebbia in a rare interview. “This is a whole new level with this criminal enterprise — these complete imposters and impersonators. This is a company that was able to convince one of the biggest companies in the world [Samsung] that they are the real thing.”

“People should know that the idea of legal fakes is a complete farce,” he said. “It would be sad if a new generation thinks that’s actually legit,” Jebbia added, likening IBF’s ability to spread disinformation to how “fake news” can easily be spread online today. “We don’t do a ton of press and we are quite quiet. These guys are taking full advantage of that… We haven’t had the time to basically go on this massive disinformation tirade or press thing that most people would.”

The article also includes a statement from Darci J. Bailey, who is overseeing Supreme’s anti-counterfeiting strategy.

“There is not a jurisdiction in the world that’s said what [IBF is] doing is lawful,” said Bailey. “Opening stores is only going to yield a bigger victory once we are able to shut those down.” She said that in addition to copying its products, opening fake stores and impersonating Supreme executives, IBF has duplicated Supreme’s invoices, shopping bags and signage. “They are really after our DNA,” Bailey said, adding that IBF offered to “sell our trademarks back to us,” but Supreme will not consider payoffs as a way to solve its trademark issues.

This situation will undoubtedly impact international trademark laws on a global level moving forward. Head over to BOF to read the entire piece.

Image Via BOF


‘Good Work’ Episode 2 Now Playing on Redbull Skateboarding Channel

Alphonzo talks about how his past time of photoshopping images of celebrities skateboarding and sharing them on social media turned into a full-fledged business in this episode of “Good Work”.

Good Work episode 2 features Alphonzo Rawls and his #EVERYBODYSKATES and Savalé Footwear brands.

Alphonzo talks about how his past time of photoshopping images of celebrities skateboarding and sharing them on social media turned into a full-fledged business.

#EVERYBODYSKATES brand sells shirts, hoodies, hats, boards, and accessories.

He also had been involved in designing shoes for international footwear brands.

After 25 years of working with other companies, he decided to launch his own luxury footwear brand, Savalé.


Alf was also a pro-skater back in the day.

He started skating when he was 10 and turned pro when he was just 16 years old.

He thinks that skateboarding has somehow helped him be successful in business.

“Skateboarding, it’s for the most part, a really inconsistent sport, which means you definitely have to have some patience and some perseverance…It’s allowed me to think outside the box and apply that ‘out of the box’ thinking to run my business”

Redbull’s Good Work Series features skater-owned and skater-operated businesses.

You can watch the first episode here or on the Red Bull Skateboarding YouTube Channel.

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DC Shoes Drops Andy Warhol Collection

DC Shoes just released its WARHOL X DC: COLLISIONS in honor of Andy Warhol, one of the most iconic artists of the 20th century.

In collaboration with The Andy Warhol Foundation, DC created four themed capsules under the collection namely: Strength and Fragility, Life and Death, Saint & Sinners, and War & Peace.

You can browse the collection here.

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Independent Trucks Welcomes Leticia Bufoni to their Team

Leticia Bufoni is Independent Trucks’ newest team rider. The six-time X Games gold medalist from Sao Paulo, Brazil began competing at the age of 14 (2007 X Games) and moved to the United State since.

She turned pro in 2017 with Plan B Skateboards. She competed in the 2020 Tokyo Olympics representing Brazil.

She was named one of the Most Powerful Women in International Sports by Forbes Magazine in 2018. She also made it to Forbes Brazil’s “Under 30” list.

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