CULTURE

Supreme Turns the New York Post Into a Collector’s Item With 1 Ad

Published

5 years ago

August 13, 2018

Skate Newswire

In a very Banksyesque move, Supreme bought a placement on the cover of today’s issue of the New York Post for its latest marketing stunt. The paper instantly became a collectors item. According to the The New York Times, it’s currently going for between $12 and $13 online.

The rush on The Post after a relatively quiet August weekend had nothing to do with the news and everything to do with a wraparound promotion with Supreme the street wear brand whose items have become something more like religious iconography to its many devotees.

The New York Post took advantage of that zeal, and dressed its entire newsstand run in a full wraparound cover with the Supreme logo, the first time it had done so for any brand.

“We knew that this would be a collector’s item,” said Jesse Angelo, the paper’s publisher. “Supreme is such a cool brand and we have so much affinity, to the design kinship of the logos, to being bold, and never shy, and New York-based.”

And while Mr. Angelo said that he did not have early numbers, he said anecdotally that “the papers were flying off the shelves.”

It’s true. By 9:30 a.m., the best place to buy a copy was online. By 10:30 a.m., copies were selling on eBay for $12 and on the resale fashion site Grailed for $10.

Have a look at Supreme’s Instagram post announcing this release below.

https://www.instagram.com/p/BmahmJon5Ne/?taken-by=supremenewyork

Image Via Hypebeast

CULTURE

Carlisle Aikens Shows What It’s Really Like to Be a Pro Skateboarder

Published

3 days ago

November 5, 2023

Skate Newswire

Carlisle Aikens never imagined that he would become a professional skater or a model. In the most recent episode of Hypebeast’s “Diaries” the skater and model reflects on his career while already considering “what’s next?”

Aikens became a part of Next Management just over two years ago, solidifying his dedication to modeling and contributing to a larger amalgamation of the skate world with the high-fashion.

CULTURE

Skating Across Borders Ramp Jam 2023 Highlights

Published

5 days ago

November 3, 2023

Skate Newswire

The Boards for Bros and Skatepark of Tampa crews headed to St. Petersburg once again to team up with Stoefs Studio for Skating Across Borders Ramp Jam 2023.

The proceeds from the mini ramp jam charity fundraiser will support youth development through skating.

Boards for Bros is a 501(c) nonprofit committed to providing equipment, safe skate spots and youth mentoring in our community.

Stoefs Studios is the brainchild of visual artist Ayden Stoefen based in St. Petersburg. He found passion in working with impoverished communities, and it became his mission to give back to underprivileged youth through his creativity.

CULTURE

How 35th North Skate Shop Came to Be

Published

3 months ago

August 17, 2023

Skate Newswire

Seeing all the other shops back then were focused on snowboards, Tony Croghan saw the opportunity to establish a shop dedicated to skateboards. He used earnings from a hotel job to start 35th North Skate Shop in Seattle.

After twenty years, 35th North has become a prominent part of the Seattle community, hosting events, art shows, premieres, and karaoke nights.

Pro skaters Matt Gottwig and Kristin Ebeling shared more stories about how the shop became an integral part of the local skate scene in this episode of “Established“.