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Supreme Turns the New York Post Into a Collector’s Item With 1 Ad

In a very Banksyesque move, Supreme bought a placement on the cover of today’s issue of the New York Post for its latest marketing stunt. The paper instantly became a collectors item. According to the The New York Times, it’s currently going for between $12 and $13 online.

The rush on The Post after a relatively quiet August weekend had nothing to do with the news and everything to do with a wraparound promotion with Supreme the street wear brand whose items have become something more like religious iconography to its many devotees.

The New York Post took advantage of that zeal, and dressed its entire newsstand run in a full wraparound cover with the Supreme logo, the first time it had done so for any brand.

“We knew that this would be a collector’s item,” said Jesse Angelo, the paper’s publisher. “Supreme is such a cool brand and we have so much affinity, to the design kinship of the logos, to being bold, and never shy, and New York-based.”

And while Mr. Angelo said that he did not have early numbers, he said anecdotally that “the papers were flying off the shelves.”

It’s true. By 9:30 a.m., the best place to buy a copy was online. By 10:30 a.m., copies were selling on eBay for $12 and on the resale fashion site Grailed for $10.


Have a look at Supreme’s Instagram post announcing this release below.

Image Via Hypebeast


Skating Across Borders Mini Ramp Jam Registration Now Open

This year’s Skating Across Borders charity event will be held on May 21st from 4:00 pm to 11:00 pm at the Green Bench Brewing, St. Petersburg, Fl.

Presented by the Stoefs Studio in cooperation with the Skatepark of Tampa, the fundraiser features a mini ramp jam as well as live band performances.

Register at to join the mini ramp jam.

Proceeds from the event will benefit Board for Bros, a non-profit dedicated to providing skateboarding equipment, safe skate spots, and youth mentoring in their community.

Board for Bros will also have a tent during the event where they will be accepting old boards and skateboard parts that will be refurbished and given to kids who can’t afford their own.

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Monster Energy Crew to Kick Off Euro Tour

Ishod Wair, Grant Taylor, Aurelien Giraud, and the rest of the Monster Energy Crew will shred the best skate spots in Europe this summer in the upcoming Monster Euro Tour.

The tour is in partnership with local skate shops.

The first stop will kick off in Bristol on the 8th of May.

The rest of the tour schedule follows.

  • Hamburg – May 14
  • Berlin – May 17
  • Munich – May 21
  • Athens – June 5
  • Warsaw – June 10
  • Helsinki – July 1
  • Vienna – July 9
  • Tel-Aviv – September 3
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Watch the X Games Chiba 2022 live on YouTube and ESPN App

Hey X Games fans. You can catch X Games Chiba 2022 live from April 22-24 on the ESPN app and the X Games YouTube Channel.

You can find the schedule and the links to the live streaming for each game here and the full list of participating athletes here.

Two hours of event recap coverage will also air on ABC as part of the World of X Games series on May 14 and 21 from 2 – 3 p.m. ET.

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