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INTERVIEWS

Andy Howell Delves Into the Origins of Underworld Element

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Underworld Element was the prelude to what has evolved into the convergence street culture that’s become a driving force behind popular music, art, and fashion. It came from the mind of Andy Howell, who could be considered the forefather of streetwear. His recent Supreme collaboration is a testament to his influence.

At a time when skateboarding was vastly different than it is to day, Howell created something new and original that helped define a large part of the culture for future generations.

The brand grew out of Howell’s Urbanistics studio in Atlanta. He sheds some light on his vision for the creative space that birthed the movement starting at the 1:26:03 mark of the latest episode of The Nine Club.

I was in Atlanta at the time; and there was a convergence for me of music, computers, skateboarding, and fine art. So I built this studio in Atlanta that I called Urbanistics. I was super inspired by Warhol’s Factory. I had grown up, especially as an art student, looking at art history. And I was privileged enough to meet Keith Haring, and see Basquiat’s art on the street in New York, and things like that.

I was super inspired by Warhol’s approach. He wasn’t a street artist; but he was an artist that appropriated what was going on in our everyday lives. And then, made us look at it in a different way. He said, “While I’m here, I might as well make films. While I’m here, I might as well make Interview Magazine. Interview Magazine needs models, I might as well start a modeling agency…”

So he had this spot where all of the celebrities of the day had to go to Warhol’s Factory in New York. I wasn’t of the age to do that. But I was so inspired by that; I thought I should make something like that in Atlanta.

Learn more about Howell’s history and current projects above. And if you’re feeling nostalgic, revisit Underworld Element’s Skypager [1993] below.

INTERVIEWS

‘Good Work’ Episode Features Lisa Whitaker and Meow Skateboards

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Skater Lisa Whitaker narrated how she started Meow Skateboards in this episode of “Good Work”.

She also related how she got introduced to skateboarding and how she founded Girls Skate Network in 2003.

Whitaker started her skateboard company in 2012. Now, Meow has more than a dozen talents including Vanessa Torres, Mariah Duran and Kristin Ebeling.

“Lisa has always been the catalyst for women skateboarding”, says Torres who was one of the first skaters to join Meow’s roster.

Produced by Red Bull, the Good Work series features skater-owned and operated businesses.

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INTERVIEWS

Monster Energy’s Aspire-Inspire Episode Features Mami Tezuka

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Get to know more about Mami Tezuka in this episode of Aspire-Inspire by Monster Energy.

Surrounded by skaters growing up, Mami showed interest in skateboarding at around the age of three.

She started participating in competitions abroad in 2017. In 2021, she won silver in the X Games Women’s Skateboarding part. She landed third place in X Games Chiba 2022.

Fellow Monster Energy rider and friend Lizzie Armanto describes Mami as easy-going, fun to be around, and inspiring. “When I’m around her, I want to push myself better,”

Tezuka admits that she enjoys filming video parts more enjoyable than participating in contests.

“Competition is kind of stressful for me”, Mami said. But added that she does enjoy seeing everyone at contests.

“Filming part is more fun for me…it doesn’t to be hard, tricky trick, but you can see the style and progress of the skating”, explained Mami.

I want to inspire girl skaters and young people. Do what you love and then don’t be afraid to be yourself.

Mami tezuka

Aspire-Inspire is a mini-documentary series by Monster Energy. Previous episodes featured Aurelien Giraud, Kelvin Hoefler, Rune Glifberg, Ayumu Hirano, Nyjah Huston, and Matt Berger.

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INTERVIEWS

The Nine Club Features Elliot Sloan

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Elliot Sloan narrated how he injured his neck while doing a 900 and his other worst slams on the ramp in this episode of The Nine Club podcast.

He also talked about getting into vert and then mega ramp, building his own vert and mini mega ramp in his own backyard, and hosting the X Games in his backyard among other things in the two-hour podcast.

Sloan is a four-time X Games Big Air gold medalist. In the recent X Games held in his backyard, he landed second place in the debut of the Mega Ramp category and first in the Skateboard Vert Best Trick.

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