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Andy Howell Delves Into the Origins of Underworld Element

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Underworld Element was the prelude to what has evolved into the convergence street culture that’s become a driving force behind popular music, art, and fashion. It came from the mind of Andy Howell, who could be considered the forefather of streetwear. His recent Supreme collaboration is a testament to his influence.

At a time when skateboarding was vastly different than it is to day, Howell created something new and original that helped define a large part of the culture for future generations.

The brand grew out of Howell’s Urbanistics studio in Atlanta. He sheds some light on his vision for the creative space that birthed the movement starting at the 1:26:03 mark of the latest episode of The Nine Club.

I was in Atlanta at the time; and there was a convergence for me of music, computers, skateboarding, and fine art. So I built this studio in Atlanta that I called Urbanistics. I was super inspired by Warhol’s Factory. I had grown up, especially as an art student, looking at art history. And I was privileged enough to meet Keith Haring, and see Basquiat’s art on the street in New York, and things like that.

I was super inspired by Warhol’s approach. He wasn’t a street artist; but he was an artist that appropriated what was going on in our everyday lives. And then, made us look at it in a different way. He said, “While I’m here, I might as well make films. While I’m here, I might as well make Interview Magazine. Interview Magazine needs models, I might as well start a modeling agency…”

So he had this spot where all of the celebrities of the day had to go to Warhol’s Factory in New York. I wasn’t of the age to do that. But I was so inspired by that; I thought I should make something like that in Atlanta.

Learn more about Howell’s history and current projects above. And if you’re feeling nostalgic, revisit Underworld Element’s Skypager [1993] below.

INTERVIEWS

Santa Cruz Skateboards’ ‘True Grit’ features Tom Asta

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In this latest “True Grit” video by Santa Cruz Skateboards, Tom Asta revealed that he never planned on becoming a pro but just enjoyed skating as a teen. He turned out to be one of the best pro skaters we know today.

He talked about growing up in Langhorne, Pennsylvania, and also showed his favorite skate spots in his hometown. Town mates Chris Cole and Ian Berry, and other pro skaters spoke about how they met Tom and how they have seen him develop into the skater that he is today.

The “True Grit” video series attempts to get an in-depth look into how skaters came to where they are now by visiting them in their hometowns and interviewing the people around them.

Watch more of Tom Asta in the Santa Cruz Skateboards’ welcome video below.

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INTERVIEWS

Shecks Guests on the Latest ‘The Nine Club’ Episode

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Pro skater Ryan Sheckler talks about growing up in Southern California, starting skateboarding at the tender age of two, his over two decades of career, and his personal struggles in the latest podcast episode of “The Nine Club”.

He also discusses starting his skateboarding company, the Sandlot Times, and the story behind the name.

The Nine Club is a skateboarding podcast started and hosted by professional skateboarder Chris Roberts in 2016. The show is co-hosted by Roger Bagley and Kelly Hart.

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INTERVIEWS

Vans Skateboarding Drops ‘Lizzie’ Video

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Get to know more about Lizzie Armanto through the lens of the persons closest to her in this 35 mm film directed by renowned filmmaker Greg Hunt and presented by Vans Skateboarding.

Lizzie is an X Games gold medalist (Barcelona, 2013) and the first-ever woman to make it to the cover of Transworld Skateboarding in 2016.

She was also the first female skateboarder to do the loop, a 360-degree vertical ramp on which the rider turns completely upside down while maintaining contact between the wheels of the skateboard and the ramp’s surface.

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