Connect with us


Andy Howell Delves Into the Origins of Underworld Element



Underworld Element was the prelude to what has evolved into the convergence street culture that’s become a driving force behind popular music, art, and fashion. It came from the mind of Andy Howell, who could be considered the forefather of streetwear. His recent Supreme collaboration is a testament to his influence.

At a time when skateboarding was vastly different than it is to day, Howell created something new and original that helped define a large part of the culture for future generations.

The brand grew out of Howell’s Urbanistics studio in Atlanta. He sheds some light on his vision for the creative space that birthed the movement starting at the 1:26:03 mark of the latest episode of The Nine Club.

I was in Atlanta at the time; and there was a convergence for me of music, computers, skateboarding, and fine art. So I built this studio in Atlanta that I called Urbanistics. I was super inspired by Warhol’s Factory. I had grown up, especially as an art student, looking at art history. And I was privileged enough to meet Keith Haring, and see Basquiat’s art on the street in New York, and things like that.

I was super inspired by Warhol’s approach. He wasn’t a street artist; but he was an artist that appropriated what was going on in our everyday lives. And then, made us look at it in a different way. He said, “While I’m here, I might as well make films. While I’m here, I might as well make Interview Magazine. Interview Magazine needs models, I might as well start a modeling agency…”

So he had this spot where all of the celebrities of the day had to go to Warhol’s Factory in New York. I wasn’t of the age to do that. But I was so inspired by that; I thought I should make something like that in Atlanta.

Learn more about Howell’s history and current projects above. And if you’re feeling nostalgic, revisit Underworld Element’s Skypager [1993] below.


Justin Sommer Featured in Santa Cruz’s True Grit



Follow the journey of German skateboarding prodigy Justin Sommer in this episode of True Grit, a docu-series produced by Santa Cruz Skateboards.

Born to young parents, he was practically raised in the streets of Berlin where he got introduced to skateboarding. Justin learned the ropes from his older friends.

He also fell into wayward life when he was younger. But with the help of his genuine friends, he was able to steer in the right direction and has now made a successful career in skateboarding.

Continue Reading


Kelly Bird Opens Up in Latest The Nine Club Episode



Nike SB Global Brand Manager Kelly Bird opens up about growing up in Houston, getting into skateboarding, becoming a pro, and eventually transitioning to the industry side of skateboarding.

Before he became the global brand manager of Nike SB, Kelly worked for DC Shoes and Lakai Footwear.

Continue Reading


Catch Up with Mariah Duran in the Latest Nine Club Episode



Pro skater Mariah Duran has always been into sports as a young kid, she revealed in the latest episode of The Nine Club.

The goofy-footed skater from Albuquerque, New Mexico got introduced to skateboarding when she was around 10. Initially, she would borrow his brother’s board, but her mom eventually bought her a board.

She was also into softball when she was younger and basketball when she was in high school. Later on, she shifted her focus to skateboarding.

Mariah won the USA Skateboarding National Championships Womens Street in 2019, and 2021. She placed 4th in the most recent competition.

She is also a two-time X Games gold medalist for Women’s Street Skateboarding.

Continue Reading

How To

Tom Asta Explains the Break in Process for New Trucks Tom Asta Explains the Break in Process for New Trucks
HOWTO3 weeks ago

Tom Asta Explains the Break in Process for New Trucks

In his latest Youtube video, Tom Asta breaks down the process of breaking in new trucks. Tom has been sharing...

HOWTO1 month ago

Dominick Walker’s Tips and Techniques to Master the Kickflip

Want to master the kickflip? Watch this video from Transworld Skateboarding. In this video, Pro skater Dominick Walker will guide...

HOWTO3 months ago

Tom Asta Shares the Keys to Flipping In

Tom Asta continues to share his tips for doing skateboarding tricks on his YouTube channel. This time, he talks about...

Tom Asta Shares the Keys to Stairs and Gaps Tom Asta Shares the Keys to Stairs and Gaps
HOWTO3 months ago

Tom Asta Shares the Keys to Stairs and Gaps

Tom Asta shares his tips on how to conquer stairs and gaps on his YouTube channel. He advised skaters to...

Guides4 months ago

Master the Mini Ramp with this Master Class Series

Do you want to further hone your mini ramp skills? This Mini Ramp Master Class Series teaches you intermediate and...

HOWTO11 months ago

How to Clean Skateboard Wheels – Simple & Easy Tips For Skaters

Are you in search of techniques to help you clear the dirt from your amazing skateboard wheels? Has your skateboard...

CULTURE11 months ago

Watch How Old Decks Transformed into Custom Benches in this Video

Watch Welcome Skate Shop staff and their friends turn old decks into custom benches in this video released by Vans...

HOWTO1 year ago

How To Install Skateboard Trucks? Step By Step Guide

Not only the riding and doing tricks on a skateboard is fun, but the installation of its part is also...


Video Archive