Tony Hawk & Vans Announce New Brand Partnership

In the biggest team change news to emerge in 2020, Vans announced today that it has signed Tony Hawk. Hawk, who had been on Lakai since 2017, is joining Vans as a global brand ambassador, color commentator for Vans Park Series, and will be producing a new vert competition under the Vans umbrella.

“Vans has supported skateboarding since the very beginning, and never wavered in its commitment, even with massive mainstream success,” said Tony Hawk. “I have always respected their integrity, so it is an honor to officially join forces and help continue to grow skateboarding culture in the most authentic way possible.”

“Tony Hawk’s name is synonymous with skateboarding for fans around the world,” said Bobby Gascon, global director of action sports for Vans. “He is a pioneer and has inspired millions to pick up a board with his incredible talent. We are honored that he’ll be supporting Vans’ mission to promote and grow skateboarding globally.”

As of this morning, Hawk is still present on Lakai’s team page.

Image Via Vans